作者：余娟
页数：204
出版社：北京师范大学出版社
出版日期：2012
ISBN：9787303148875
电子书格式：pdf/epub/txt
内容简介
《商务英语谈判》共8个单元，每单元分为以下三个部分：第一部分为“听力与会话”（Listening and Speaking），旨在培养学生从事国际业务口头交际能力，尤其突出了柜台业务英语操练，内容适时实用。第二部分为“阅读”(Reading)，旨在培养学生阅读财经专业英语的能力。本部分收入两类文章：第一类为专业知识性文章，用来培养学生阅读商务礼仪、商务谈判、股票交易、国际支付和理赔与申诉等专业文献的能力;第二类为技术实务性文章，用来培养学生用英语进行涉外财经业务交际的能力。第三部分为“商务写作”，旨在培养学生用英语写作财经专业必需的业务信函的能力。
本书特色
《商务英语谈判》共8个单元，每单元分为以下三个部分：第一部分为“听力与会话”（listening and speaking），旨在培养学生从事国际业务口头交际能力，尤其突出了柜台业务英语操练，内容适时实用。第二部分为“阅读”(reading)，旨在培养学生阅读财经专业英语的能力。本部分收入两类文章：第一类为专业知识性文章，用来培养学生阅读商务礼仪、商务谈判、股票交易、国际支付和理赔与申诉等专业文献的能力;第二类为技术实务性文章，用来培养学生用英语进行涉外财经业务交际的能力。第三部分为“商务写作”，旨在培养学生用英语写作财经专业必需的业务信函的能力。
目录
chapter 1 understanding business negotiation
task 1 understanding the definition of business negotiation
task 2 learning the major types of business negotiation
task 3 grasping basic principles of business negotiation
recap exercises
chapter 2 conducting business negotiation
task 1 understanding phases of business negotiation
task 2 phases of business negotiation ( i )
task 3 phases of business negotiation ( ii )
task 4 phases of business negotiation (ill)
recap exercises
chapter 3 etiquette in business negotiation
task 1 etiquette for business greeting
task 2 business meeting etiquette
task 3 etiquette at party ~ dress code
recap exercises
chapter 4 cross-cultural negotiation
task 1 understanding cultural differences
task 2 cross-cultural negotiation
task 3 cultural differences
chaptre 5 categorizing business negotiation
chaptre 6 strategies & tactics of business negotiaion
参考文献
task 1 understanding the definition of business negotiation
task 2 learning the major types of business negotiation
task 3 grasping basic principles of business negotiation
recap exercises
chapter 2 conducting business negotiation
task 1 understanding phases of business negotiation
task 2 phases of business negotiation ( i )
task 3 phases of business negotiation ( ii )
task 4 phases of business negotiation (ill)
recap exercises
chapter 3 etiquette in business negotiation
task 1 etiquette for business greeting
task 2 business meeting etiquette
task 3 etiquette at party ~ dress code
recap exercises
chapter 4 cross-cultural negotiation
task 1 understanding cultural differences
task 2 cross-cultural negotiation
task 3 cultural differences
chaptre 5 categorizing business negotiation
chaptre 6 strategies & tactics of business negotiaion
参考文献
