阅读4-领先商务英语

Unit 1 Economic EvolutionText A Economic EvolutionText B Why Has China Grown So Much Faster than the Other Parts ofDeveloping Asia

Unit 2 TradeText A Treasure Island： The Power of TradeHow Trade Transforms Our Standard of LivingText B Does Cutting Trade Barriers Cause More Rapid Economic Growth

Unit 3 Trade RemediesText A Trade Remedies What Business Needs to KnowText B Japan Emerges from Its Trade ShellUnit 4 BankingText A The Banking Crisis： Thinking the UnthinkableText B Could German State Banks Collapse

Unit 5 Cross-cultural DilemmasText A Reconciling Cultural DilemmasText B Dilemma Mapping in South AfricaUnit 6 Does the Internet Change Us a Lot
Text A Is Music Piracy Stealing
Text B Google’sAntitrust TroubleUnit 7 Brand BuildingText A Learning from the OlympicsText B Who’s Got the Power

Unit 8 Green PowersText A Wind： The Power， the Promise， the BusinessText B Green Investing： Clever Plays in Clean TechUnit 9 Leadership CultureText A The Cultural Business Leader and His TaskText B The Last RajahUnit 10 Emerging MarketsText A The New Champions： Emerging MarketsText B Banking in IndiaUnit 11 BrandText A Best Global BrandsText B How Does a Brand Promise Drives Change in a MultinationalOrganization

Unit 12 GlobalizationText A China’s Accounting Switch Holds Perils as well as PromiseText B The Beast Goes on Safari-Can WaI-Mart Make It in Africa

Unit 13 Corporate Social ResponsibilityText A What Really Went Wrong with Enron A Culture of Evil
Text B Johnson & Johnson’s Corporate Social ResponsibilityUnit 14 Sub-prime CrisisText A Sub-prime Crisis， What Is It About
Text B Mortgage Woes Could Be Tip of the Iceberg