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工商管理硕士英语听说教程

封面

作者:常青,杨春艳 主编

页数:184

出版社:哈尔滨工业大学出版社

出版日期:2013

ISBN:9787560338729

电子书格式:pdf/epub/txt

内容简介

    
常青、杨春艳主编的这本《工商管理硕士英语视听说教程》是哈尔滨工业大学“十二五”规划教材,以《mba英语教学大纲》为依据编写。主要包括10
个单元,涉及食品安全、科技媒体、社会医疗等现在比较流行的话题,同时包含岗位培训、出差行程、广告营销、职场生涯、洽谈会议和公司周年庆典等工作和商业话题。

    
《工商管理硕士英语视听说教程》适用于工商管理硕士以及具有同等英语水平的学生使用。

本书特色

《工商管理硕士英语视听说教程》是哈尔滨工业大学“十二五”规划教材,以《MBA英语教学大纲》为依据编写。主要包括10个单元,涉及食品安全、科技媒体、社会医疗等现在比较流行的话题,同时包含岗位培训、出差行程、广告营销、职场生涯、洽谈会议和公司周年庆典等工作和商业话题。
《工商管理硕士英语视听说教程》适用于工商管理硕士以及具有同等英语水平的学生使用。

目录

unit 1 training and seminar part i watching and listening activity 1 : studying abroad activity 2: conference and training inquires activity 3 : decision making part ii communication and discussion task 1 : overseas study task 2: preparation for a seminar task 3: training methods part iii situational conversations situation 1 : workshop situation 2: giving a presentation part iv presentation skills self-introduction part v culture notes western festivalsunit 2 business and traveling part i watching and listening activity 1 : travel arrangements activity 2: china’s high speed rail activity 3 : having a reservation part ii communication and discussion task 1 : preparing for a business trip task 2: unforgettable business trips task 3 : cutting down stress of business trips part iii situational conversations situation 1: farewell dinner situation 2: business trip abroad part iv presentation skills nonverbal part v culture notes a safe trip abroadunit 3 advertising and marketing part i watching and listening activity 1 : ad of canon activity 2 : value of advertising activity 3: marketing strategy part ii communication and discussion task 1 : the influence of advertisement task 2 : advantages and disadvantages of ads task 3 : marketing campaign part iii situational conversations situation 1 : false advertising situation 2 : achievement reviews part iv presentation skills structure of oral presentation part v culture notes western traditions and taboosunit 4 males and females part i watching and listening activity 1 : changing roles of males and females activity 2: a call to men activity 3 : women’s ability to see more colors part ii communication and discussion task 1 : men’s fantasy task 2 : attractiveness of women to men task 3: gender differences part iii situational conversations situation 1 : talking about husbands situation 2: creating ideas part iv presentation skills questions & response to questions part v culture notes the western astrology and chinese zodiacunit 5 social media and technology part i watching and listening activity 1 : the future of customer experience activity 2: reading in the internet age activity 3 : ipad part ii communication and discussion task 1 : media formats task 2: paper books and e-books task 3: media literacy part iii situational conversations situation 1 : e-products situation 2 : infomania part iv presentation skills numbers part v culture notes american and british newspapersunit 6 people and career part i watching and listening activity 1 : leading to success activity 2: how to perform effectively in a jobinterview activity 3: money types part ii communication and discussion task 1 : discussion on success task 2 : recruitment of staff task 3 : employee benefit part iii situational conversations situation 1: job hopping situation 2 : promotion part iv presentation skills describing people part v culture notes chinese festivalsunit 7 food and safety part i watching and listening activity 1: taboo food activity 2: nutrition or poison activity 3 : seed of suicide part ii communication and discussion task 1: extreme food task 2: you are what you eat task 3: vegetarian food part iii situational conversations situation 1 : cooking situation 2: making coffee part iv presentation skills chart part v culture notes traditional chinese culture (1)unit 8 conferences and negotiations part i watching and listening activity 1 : hosting a meeting activity 2: business negotiation activity 3 : business conference part ii communication and discussion task 1 : hosting a conference task 2: interview and evaluation task 3: business conference part iii situational conversations situation 1 : giving suggestions situation 2 : bonus part iv presentation skills interpreting (1) part v culture notes negotiationunit 9 health and therapy part i watching and listening activity 1 : american health care system activity 2: traditional chinese medicine activity 3 : ho’oponopono part ii communication and discussion task 1 : health care systems in different countries task 2: tcm and other therapies task 3: how to stay healthy part m situational conversations situation 1 : talking about tcm situation 2 : check-up part iv presentation skills giving instructions part v culture notes traditional chinese culture (2) : buddhismunit 10 anniversary and celebrations part i watching and listening activity 1: graduation ceremony activity 2 : theme party activity 3 : the queen’s speech part ii communication and discussion task 1 : celebrations task 2: party planning task 3 : gift giving part iii situational conversations situation 1 : graduation season situation 2 : congratulations part iv presentation skills interpreting (2) part v culture notes dinner table etiquettescripts

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Article Title:《工商管理硕士英语听说教程》
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