作者：本社 编
页数：359
出版社：大连理工大学出版社
出版日期：2012
ISBN：9787561170984
电子书格式：PDF
PDF下载地址
内容简介
Packages have become a major platform for brands to tell their story and convey various marketing messages. Luring us into their world One of the most distinct brands that hue done this successfully in recent years is “Innocent” -the British fruit juice brand Innocent has used its packaging design to relate its brand messages in a simple. Humorous and compelling way many brands hove followed in their footsteps.
本书特色
深圳市艺力文化发展有限公司编著的《包装你的生活Ⅱ》内容介绍：Long gone are the days when packages merely served as a protective Layer for the contents inside, enabLing transport of goods and convey-ers of information and product identification Today. packages have an Increasing role as “brand-storytellers”