作者：孙莹
页数：238
出版社：经济管理出版社
出版日期：2011
ISBN：9787509616666
电子书格式：PDF
PDF下载地址
内容简介
本书共分为四部分，主要介绍了一些国际贸易活动中常见的国际知名银行和国际经济组织；参与国际贸易第一的营销知识；整个国际谈判磋商过程等内容。
目录
globalization
module 1 introduction
chapter 1 the world renowned banks
1.1 citigroup
1.2 dai-ichi kangyo bank
1.3 jpmorgan chase
1.4 bank of america
1.5 barclays bank
1.6 hong kong and shanghai banking corp.ltd.
1.7 bank of china
1.8 bank of montreal
1.9 swiss bank corp
1.10 fit intetate bankcorp
1.11 standard chartered bank
1.12 deutsche bank
1.13 bank of england
reading material
exercises
business tip: business meeting
chapter 2 international economic organizatio
2.1 compreheive economic organizatio
2.2 organizatio in.trade
2.3 organizatio in finance
reading material
exercises
business tip: business lunch
module 2 international marketing
chapter 1 introduction to marketing
reading material
exercises