作者：贾琰，程欣主编
页数：227
出版社：化学工业出版社
出版日期：2010
ISBN：9787122079091
电子书格式：pdf/epub/txt
内容简介
本书共分为十五个单元。第一和第二单元介绍了商务英语信函的写作基本要求，包括商务信函的结构、格式、版面要求、信封的写法、撰写商务信函的礼貌原则及写作技巧。第三到第十一单元为具体商务信函写作，其中涉及建立业务关系、询问资信情况、询盘与报盘、还盘与反还盘、订单与确认、各种支付方式、合同与修改信用证、包装、装运、保险、索赔与理赔。第十二单元到第十五单元为一般商务文书写作，包括电子商务（email and fax），备忘录、五种不同商务报告、调查报告；各种便条及通知；邀请卡及邀请函；简历及申请函。本书提供大量实例及练习，同时提供了练习答案。
本书在编写过程中，参阅了大量国内外最新文献及贸易实务知识，适合高职高专、本科院校非商务英语专业的学生以及广大有志于外经贸事业的人士学习使用。
目录
unit one business letter writing
part i general introduction
part ii structure of business letters
part iii layout of business letters
unit two seven “cs” in letter writing
part i general introduction
part ii technical writing
unit three establishment of business relations
part i general introduction
part ii sample letters
unit four credit inquiry
part i general introduction
part ii sample letters
unit five enquiry and reply
part i general introduction
part ii sample letters
unit six offers and counter offers
part i general introduction
part ii sample letters
unit seven acceptance and orders
part i general introduction
part ii sample letters
unit eight payment
part i general introduction
part ii sample letters
unit nine packing and shipment
part i general introduction
part ii sample letters
unit ten insurance
part i general introduction
part ii sample letters
unit eleven complains and claims
part i general introduction
part ii sample letters
unit twelve communication through electronic media
part i email
part ii fax
unit thirteen writing business reports
unit fourteen notes and messages
unit fifteen writing persuasive résumé and covering letters
参考文献
part i general introduction
part ii structure of business letters
part iii layout of business letters
unit two seven “cs” in letter writing
part i general introduction
part ii technical writing
unit three establishment of business relations
part i general introduction
part ii sample letters
unit four credit inquiry
part i general introduction
part ii sample letters
unit five enquiry and reply
part i general introduction
part ii sample letters
unit six offers and counter offers
part i general introduction
part ii sample letters
unit seven acceptance and orders
part i general introduction
part ii sample letters
unit eight payment
part i general introduction
part ii sample letters
unit nine packing and shipment
part i general introduction
part ii sample letters
unit ten insurance
part i general introduction
part ii sample letters
unit eleven complains and claims
part i general introduction
part ii sample letters
unit twelve communication through electronic media
part i email
part ii fax
unit thirteen writing business reports
unit fourteen notes and messages
unit fifteen writing persuasive résumé and covering letters
参考文献
