作者：沙立，丁言仁主编
页数：248页
出版社：上海外语教育出版社
出版日期：2024
ISBN：9787544679961
电子书格式：pdf/epub/txt
内容简介
本书从《高等学校商务英语专业本科教学质量国家标准》出发，把基于实证研究的毕业论文(设计)作为培养学生创新意识和实践能力的重要环节，紧密围绕完成论文的各个环节开展教学指导，引导学生自选课题、检索和阅读文献、设计研究方法、开展实证研究、进行数据分析，直至完成论文写作。
目录
Part 1 Generating Your Research Idea
Unit 1 An Introduction to Business Research Projects
Unit 2 Landing on a Research Topic
Unit 3 Designing a Research Project
Part 2 Conducting Your Research
Unit 4 Approaching Your Research Participants
Unit 5 Designing a Questionnaire
Unit 6 Conducting a Survey
Unit 7 Depth Interview and Focus Group
Part 3 Writing Your Thesis
Unit 8 Laying Out Your Thesis
Unit 9 Presenting Your Data and Conclusions
Unit 10 Finalizing Your Thesis
Appendix Ⅰ Harvard Style for Referencing Different Sources
Appendix Ⅱ A Sample Thesis
Unit 1 An Introduction to Business Research Projects
Unit 2 Landing on a Research Topic
Unit 3 Designing a Research Project
Part 2 Conducting Your Research
Unit 4 Approaching Your Research Participants
Unit 5 Designing a Questionnaire
Unit 6 Conducting a Survey
Unit 7 Depth Interview and Focus Group
Part 3 Writing Your Thesis
Unit 8 Laying Out Your Thesis
Unit 9 Presenting Your Data and Conclusions
Unit 10 Finalizing Your Thesis
Appendix Ⅰ Harvard Style for Referencing Different Sources
Appendix Ⅱ A Sample Thesis
