作者：侠名
页数：223
出版社：苏州大学出版社
出版日期：2009
ISBN：9787811372816
电子书格式：pdf/epub/txt
内容简介
全书共11个单元，分别介绍了全球营销概况、市场营销的概念、变化的营销环境、营销信息系统、消费者市场及消费行为、STP营销(市场细分、目标市场选择与产品定位)、产品、定价、地点、促销、社会责任和市场道德等关于谐∮销的主要知识?
目录
1 a changing world,a changing marketing
opening case
text
key terms
exercises
2 marketing concept and 4ps
opening case
text
key terms
exercises
3 changing marketing environment
opening case
text
key terms
exercises
4 martketing information system
opening case
text
key terms
exercises
5 consumer market and customer buying behavior
opening case
text
key terms
exercises
6 stp
opening case
text
key terms
exercises
7 product
opening case
text
key terms
exercises
8 place
opening case
text
key terms
exercises
9 price
opening case
text
key terms
exercises
10 promotion
opening case
text
key terms
exercises
11 social responsibility and marketing ethics
opening case
text
key terms
exercises
opening case
text
key terms
exercises
2 marketing concept and 4ps
opening case
text
key terms
exercises
3 changing marketing environment
opening case
text
key terms
exercises
4 martketing information system
opening case
text
key terms
exercises
5 consumer market and customer buying behavior
opening case
text
key terms
exercises
6 stp
opening case
text
key terms
exercises
7 product
opening case
text
key terms
exercises
8 place
opening case
text
key terms
exercises
9 price
opening case
text
key terms
exercises
10 promotion
opening case
text
key terms
exercises
11 social responsibility and marketing ethics
opening case
text
key terms
exercises
节选
《市场营销(英文版)》具有以下特色：1．内容新颖，知识系统全面，专业性、可读性强。2．强调专业基础，注重全面提高学生运用英语表达专业知识的能力。3．编写者都是从事市场营销英语教学的一线教师，具有多年丰富的教学经验和实践经验。4．《市场营销》（英文版）一书语言通俗易懂又具有专业特色，特别注重实际营销业务的知识介绍。全书共11个单元，分别介绍了全球营销概况、市场营销的概念、变化的营销环境、营销信息系统、消费者市场及消费行为、STP营销（市场细分、目标市场选择与产品定位）、产品、定价、地点、促销、社会责任和市场道德等关于市场营销的主要知识。
