
作者:隋思忠,张琳娜主编
页数:284页
出版社:东北财经大学出版社
出版日期:2023
ISBN:9787565445859
电子书格式:pdf/epub/txt
内容简介
本书是融国际贸易业务知识与英语为一体的英语教材,旨在使学生了解对外经贸业务各个环节,同时学习和掌握英语在各业务环节中的应用。在当前的形势下,我们对从事国际商务活动的复合型人才的需求更加迫切,这对国际商务英语教学无疑提出了越来越高的要求。
为此,此次修订工作主要涉及以下几个方面:1.近年来,国际贸易实务领域出现了一些新的做法,因此新的国际贸易理论也应运而生。为了体现这些新的知识、信息,我们合并、精简了一些比较传统的内容,同时增补了一些新的内容 (如补偿贸易、代理、合资经营、招投标、跨国融资、电商等)。
2. 对部分课文做了调整,同时增加了新的课文,朝着“更实用”的方向又跨进了一步。
3.随着时代的发展,我国从事外贸工作的人员的素质越来越高,尤其是英文水平。因此,在增补新课文和新阅读材料的同时,为了不增加教材篇幅,我们删去了大量的词汇训练的汉语译文部分 (已无必要)。
4.对部分练习做了进一步删减和补充。从第 15单元开始,课后的“Skill Drilling ”部分均增加了阅读翻译的技能训练 (除了对外贸易环节的基本写作技巧外,还要提高读者的阅读能力,扩大知识面)。
5.为提高读者的阅读能力,此次修订增加了一些阅读材料。
目录
Unit 1 Modern Business Letters
1.1 Text Learning
1.2 Key Words
1.3 Foreign Trade Knowledge
1.4 Writing Skills
1.5 Extensive Reading
1.6 Exercises
1.7 Practical Training
Unit 2 Establishing Business Relations
2.1 Text Learning
2.2 Key Words
2.3 Useful Sentences
2.4 Foreign Trade Knowledge
2.5 Writing Skills
2.6 Extensive Reading
2.7 Exercises
2.8 Practical Training
Unit 3 Enquiry
3.1 Text Learning
3.2 Key Words
3.3 Useful Sentences
3.4 Foreign Trade Knowledge
3.5 Writing Skills
3.6 Extensive Reading
3.7 Exercises
3.8 Practical Training
Unit 4 Firm Offer & Non-Firm Offer
4.1 Text Learning
4.2 Key Words
4.3 Useful Sentences
4.4 Foreign Trade Knowledge
4.5 Writing Skills
4.6 Extensive Reading
4.7 Exercises
4.8 Practical Training
Unit 5 Counter-Offer & Orders
5.1 Text Learning
5.2 Key Words
5.3 Useful Sentences
5.4 Foreign Trade Knowledge
5.5 Writing Skills
5.6 Extensive Reading
5.7 Exercises
5.8 Practical Training
Unit 6 Confirmation & Acceptance
6.1 Text Learning
6.2 Key Words
6.3 Useful Sentences
6.4 Foreign Trade Knowledge
6.5 Writing Skills
6.6 Extensive Reading
6.7 Exercises
6.8 Practical Training
Unit 7 A Sales Confirmation
7.1 Text Learning
7.2 Key Words
7.3 Useful Sentences
7.4 Foreign Trade Knowledge
7.5 Writing Skills
7.6 Extensive Reading
7.7 Exercises
7.8 Practical Training
Unit 8 Payment & Letters of Credit
8.1 Text Learning
8.2 Key Words
8.3 Useful Sentences
8.4 Foreign Trade Knowledge
8.5 Writing Skills
8.6 Extensive Reading
8.7 Exercises
8.8 Practical Training
Unit 9 Examination of an L/C
9.1 Text Learning
9.2 Key Words
9.3 Useful Sentences
9.4 Foreign Trade Knowledge
9.5 Writing Skills
9.6 Extensive Reading
9.7 Exercises
9.8 Practical Training
Unit 10 Shipment
10.1 Text Learning
10.2 Key Words
10.3 Useful Sentences
10.4 Foreign Trade Knowledge
10.5 Writing Skills
10.6 Extensive Reading
10.7 Ekercises
10.8 Practical Training
Unit 11 A Bill of Lading
11.1 Text Learning
11.2 Key Words
11.3 Useful Sentences
11.4 Foreign Trade Knowledge
11.5 Writing Skills
11.6 Extensive Reading
11.7 Exercises
11.8 Practical Training
Unit 12 Insurance
12.1 Text Learning
12.2 Key Words
12.3 Useful Sentences
12.4 Foreign Trade Knowledge
12.5 Writing Skills
12.6 Extensive Reading
12.7 Exercises
12.8 Practical Training
Unit 13 Packing
13.1 Text Learning
13.2 Key Words
13.3 Useful Sentences
13.4 Foreign Trade Knowledge
13.5 Writing Skills
13.6 Extensive Reading
13.7 Exercises
13.8 Practical Training
Unit 14 Complaints and Claims
14.1 Text Learning
14.2 Key Words
14.3 Useful Sentences
14.4 Foreign Trade Knowledge
14.5 Writing Skills
14.6 Extensive Reading
14.7 Exercises
14.8 Practical Training
Unit 15 Flexible Trade
15.1 Text Learning
15.2 Key Words
15.3 Foreign Trade Knowledge
15.4 Writing Skills
15.5 Extensive Reading
15.6 Exercises
15.7 Practical Training
Unit 16 Electronic Commerce
16.1 Text Learning
16.2 Key Words
16.3 Useful Sentences
16.4 Foreign Trade Knowledge
16.5 Writing Skills
16.6 Extensive Reading
16.7 Exercises
16.8 Practical Training
1.1 Text Learning
1.2 Key Words
1.3 Foreign Trade Knowledge
1.4 Writing Skills
1.5 Extensive Reading
1.6 Exercises
1.7 Practical Training
Unit 2 Establishing Business Relations
2.1 Text Learning
2.2 Key Words
2.3 Useful Sentences
2.4 Foreign Trade Knowledge
2.5 Writing Skills
2.6 Extensive Reading
2.7 Exercises
2.8 Practical Training
Unit 3 Enquiry
3.1 Text Learning
3.2 Key Words
3.3 Useful Sentences
3.4 Foreign Trade Knowledge
3.5 Writing Skills
3.6 Extensive Reading
3.7 Exercises
3.8 Practical Training
Unit 4 Firm Offer & Non-Firm Offer
4.1 Text Learning
4.2 Key Words
4.3 Useful Sentences
4.4 Foreign Trade Knowledge
4.5 Writing Skills
4.6 Extensive Reading
4.7 Exercises
4.8 Practical Training
Unit 5 Counter-Offer & Orders
5.1 Text Learning
5.2 Key Words
5.3 Useful Sentences
5.4 Foreign Trade Knowledge
5.5 Writing Skills
5.6 Extensive Reading
5.7 Exercises
5.8 Practical Training
Unit 6 Confirmation & Acceptance
6.1 Text Learning
6.2 Key Words
6.3 Useful Sentences
6.4 Foreign Trade Knowledge
6.5 Writing Skills
6.6 Extensive Reading
6.7 Exercises
6.8 Practical Training
Unit 7 A Sales Confirmation
7.1 Text Learning
7.2 Key Words
7.3 Useful Sentences
7.4 Foreign Trade Knowledge
7.5 Writing Skills
7.6 Extensive Reading
7.7 Exercises
7.8 Practical Training
Unit 8 Payment & Letters of Credit
8.1 Text Learning
8.2 Key Words
8.3 Useful Sentences
8.4 Foreign Trade Knowledge
8.5 Writing Skills
8.6 Extensive Reading
8.7 Exercises
8.8 Practical Training
Unit 9 Examination of an L/C
9.1 Text Learning
9.2 Key Words
9.3 Useful Sentences
9.4 Foreign Trade Knowledge
9.5 Writing Skills
9.6 Extensive Reading
9.7 Exercises
9.8 Practical Training
Unit 10 Shipment
10.1 Text Learning
10.2 Key Words
10.3 Useful Sentences
10.4 Foreign Trade Knowledge
10.5 Writing Skills
10.6 Extensive Reading
10.7 Ekercises
10.8 Practical Training
Unit 11 A Bill of Lading
11.1 Text Learning
11.2 Key Words
11.3 Useful Sentences
11.4 Foreign Trade Knowledge
11.5 Writing Skills
11.6 Extensive Reading
11.7 Exercises
11.8 Practical Training
Unit 12 Insurance
12.1 Text Learning
12.2 Key Words
12.3 Useful Sentences
12.4 Foreign Trade Knowledge
12.5 Writing Skills
12.6 Extensive Reading
12.7 Exercises
12.8 Practical Training
Unit 13 Packing
13.1 Text Learning
13.2 Key Words
13.3 Useful Sentences
13.4 Foreign Trade Knowledge
13.5 Writing Skills
13.6 Extensive Reading
13.7 Exercises
13.8 Practical Training
Unit 14 Complaints and Claims
14.1 Text Learning
14.2 Key Words
14.3 Useful Sentences
14.4 Foreign Trade Knowledge
14.5 Writing Skills
14.6 Extensive Reading
14.7 Exercises
14.8 Practical Training
Unit 15 Flexible Trade
15.1 Text Learning
15.2 Key Words
15.3 Foreign Trade Knowledge
15.4 Writing Skills
15.5 Extensive Reading
15.6 Exercises
15.7 Practical Training
Unit 16 Electronic Commerce
16.1 Text Learning
16.2 Key Words
16.3 Useful Sentences
16.4 Foreign Trade Knowledge
16.5 Writing Skills
16.6 Extensive Reading
16.7 Exercises
16.8 Practical Training














