作者：谢晓琼
页数：234
出版社：山东大学出版社
出版日期：2021
ISBN：9787560761961
电子书格式：pdf/epub/txt
内容简介
本书独辟蹊径，结合商务英语口语教学的特点，从知识点、技能点和能力项出发，对国际贸易中的商务英语会话交际进行分析，然后以从简单到复杂，从单向到集成的递进规律为指引，排列知识点集合、技能点集合和能力项集合，并依据外贸流程对教学内容进行重组教学单元，即每一个单元都是一个独立的商务活动场景，把语言能力的学习和培养放在具休的情境中，最后形成具有递进关系的3个课程教学阶段，即“日常办公与接待”、“产品与市场”和“交易磋商”；然后按照商务英语岗位群的典型工作任务和职业能力要求，对单元教学内容进行模块化设计，最终形成8个商务情境，22个任务模块的架构。在编排上，每个单元均包含能力目标、问题导入、商务小贴土、情景对话、实操练习、商务知识拓展阅读和单元综合练习，充分体现教学做一体化，架构完整、内容丰富，即适合商务英语、国际贸易等相关专业选做口语教材，也适合外贸业务从业者作为自学教材和学习手册。
目录
阶段一 日常办公与接待
Project 1 Greeting and Introduction
Project 2 Answering and Making Business Calls
Project 3 Meeting Guests at the Airport
Project 4 Inviting to Dinner
Project 5 Going for Sightseeing
Project 6 Making Resmwations
Project 7 At the Hotel
Project 8 Shopping
阶段二 产品与市场
Project 1 Company History
Project 2 Products Presentation
Project 3 Attending Trade Fair
Project 4 Visiting a Factory
Project 5 Marketing Research and Analysis
Project 6 Marketing Plans
Project 7 Business Charts and Graphs
Project 8 Annual Summary
阶段三 交易磋商
Project 1 Inquiry, Offer and Counter Offer
Project 2 Discount, Commission and Terms of Payment
Project 3 Quality and Quantity
Project 4 Packing
Project 5 Insurance and Shipment
Project 6 Complaints and Adjustments
参考文献
Project 1 Greeting and Introduction
Project 2 Answering and Making Business Calls
Project 3 Meeting Guests at the Airport
Project 4 Inviting to Dinner
Project 5 Going for Sightseeing
Project 6 Making Resmwations
Project 7 At the Hotel
Project 8 Shopping
阶段二 产品与市场
Project 1 Company History
Project 2 Products Presentation
Project 3 Attending Trade Fair
Project 4 Visiting a Factory
Project 5 Marketing Research and Analysis
Project 6 Marketing Plans
Project 7 Business Charts and Graphs
Project 8 Annual Summary
阶段三 交易磋商
Project 1 Inquiry, Offer and Counter Offer
Project 2 Discount, Commission and Terms of Payment
Project 3 Quality and Quantity
Project 4 Packing
Project 5 Insurance and Shipment
Project 6 Complaints and Adjustments
参考文献
