作者：郭鹏飞、陆建伟、陈国锋、楼思元、祝雨辰、
页数：272
出版社：清华大学出版社
出版日期：2022
ISBN：9787302617167
电子书格式：pdf/epub/txt
内容简介
跨境电商成为传统外贸行业转型的新业态，特别是长三角地区，跨境电商走在全国之首。各个高校也正在申报跨境电商专业，《跨境电商实务》已成为跨境电商、国际贸易、电子商务等专业核心课程。该教材获批浙江省“十三五规划”新形态教材教材符合教学对象的培养目标与课程教学要求，取材适宜，深浅适度，篇幅适当，能充分激发学生的学习兴趣；体例规范科学。正文、习题、参考文献齐全，案例与拓展阅读能以嵌入式二维码体现。文字规范，语言流畅，图文配合得当。内容涉及跨境电商选品、主流平台操作、跨境营销与推广、跨境物流、结算等基础理论与实务。
作者简介
郭鹏飞，男，汉族， 副教授，产业经济学博士，美国加州州立理工大学访问学者，硕士生导师。研究方向为区域经济与产业协同。湖州学院经济管理学院副院长；山东省教育厅创新创业教育导师库专家；青岛市工业和信息化领域专家库成员；厦门市人才咨政专家。发表CSSCI、EI收录论文多篇，多次主持省部级课题及市厅级课题。
本书特色
新形态教材，配套教辅资源，有助于学生形成一套完备的跨进电商理论知识体系。
目录
目 录
第一章 走进跨境电子商务 ································································1
第一节 跨境电商课程简介 ··································································4
第二节 认识跨境电子商务 ··································································7
第三节 我国跨境电商的发展历程 ························································11
第四节 跨境电子商务与传统外贸 ························································15
第二章 跨境电商平台介绍与店铺注册 ················································19
第一节 跨境电商平台的选择 ······························································22
第二节 主要跨境电商平台介绍 ···························································27
第三章 跨境电商物流 ·····································································54
第一节 邮政物流介绍 ·······································································57
第二节 商业快递介绍 ·······································································58
第三节 专线物流介绍 ·······································································61
第四节 海外仓储类物流 ····································································67
第五节 FBA物流 ············································································68
第六节 速卖通海外仓 ·······································································70
第七节 长三角地区跨境物流 ······························································70
第四章 跨境电商市场调研 ·······························································72
第一节 跨境电商市场调研概述 ···························································74
第二节 跨境电商的大数据分析 ···························································77
第三节 主要跨境电商平台的大数据分析 ···············································83
目 录
V
第三节 询盘沟通技巧 ·····································································225
第四节 做好信用评价 ·····································································232
第五节 售后服务之纠纷处理 ···························································236
第十一章 与跨境相关的外贸知识 ····················································243
第一节 出口货运办理流程 ·······························································245
第二节 进出口报关与报检 ·······························································249
第三节 出口退（免）税流程 ····························································253
第四节 长三角地区外贸优惠政策 ······················································258
