作者：蔡文芳主编
页数：172
出版社：上海交通大学出版社
出版日期：2009
ISBN：9787313058041
电子书格式：pdf/epub/txt
内容简介
本书为“21世纪高等职业教育规划教材双证系列（国际商务类）”之一。
本书系统地介绍了当前外贸业务中常用信函尤其是电子邮件的基本格式、拟写方法与技巧。按照外贸业务磋商过程中各个环节的顺序，设置不同的业务情境，附有各情境下的例信，并提供了大量的常用语句。本书以外贸业务流程中不同环节为项目，项目下设置不同的任务，较完整地体现了外贸业务各环节中可能遇到的写作情境。同时，通过“知识链接”补充每个项目信函的写作技巧、文本特点、翻译难点、关键词汇等内容，帮助读者更好地掌握该项目信函的写作要求和技巧。每个项目还设有“操练”环节，从微观和宏观两个角度把握外贸英语信函写作的语言点和篇章结构，起到检验和巩固的作用。
本书不仅可以作为涉外方面专业学生的教材，也可作为外贸从业人员及业余自学者学习用书和工具书。
目录
the layout of a business letter
structures of a business letter
example
styles of a business letter
principles of writing a business letter
knowledge interlinkage
project one establishing business relations
task 1 self-introduction by the buyer
task 2 self-introduction by the seller
task 3 re-establish business relations with a former customer
task 4 self-introduction by manufacturer
notes
useful sentences
knowledge interlinkage
practice
do-it-yourself
project two enquiries, offers and counter-offers
task i a general enquiry
task 2 a specific enquiry
task 3 a non=firm offer
task 4 a firm offer
task 5 a counter offer on prices
task 6 a counter offer on other terms
notes
useful sentences
knowledge interlinkage
practice
do-it-yourself
project three order and contract
task 1 placing an order
task 2 covering letter with purchase order
task 3 acceptance of an order
task 4 declining an order
task 5 a repeat order
task 6 sending sales confirmation
notes
useful sentences
knowledge interlinkage
practice
do-it-yourself
project four payment
task 1 urging establishment of l/c
task 2 advising establishment of l/c
task 3 asking for amendment to l/c
task 4 asking for the extension of l/c
task 5 asking for easier payment
task 6 asking for payment by t/t
task 7 accepting d/p payment
notes
useful sentences
knowledge interlinkage
practice
do-it-yourself
project five packing
task 1 proposing packing requirements
task 2 reminding of the packing requirements
task 3 instruction for shipping marks
task 4 complaining about the packing conditions
task 5 inability to meet the packing requirements
notes
useful sentences
knowledge interlinkage
practice
do-it-yourself
project six shipment
project seven insurance
project eight complaints, claims and settlements
project nine agent
appendix
structures of a business letter
example
styles of a business letter
principles of writing a business letter
knowledge interlinkage
project one establishing business relations
task 1 self-introduction by the buyer
task 2 self-introduction by the seller
task 3 re-establish business relations with a former customer
task 4 self-introduction by manufacturer
notes
useful sentences
knowledge interlinkage
practice
do-it-yourself
project two enquiries, offers and counter-offers
task i a general enquiry
task 2 a specific enquiry
task 3 a non=firm offer
task 4 a firm offer
task 5 a counter offer on prices
task 6 a counter offer on other terms
notes
useful sentences
knowledge interlinkage
practice
do-it-yourself
project three order and contract
task 1 placing an order
task 2 covering letter with purchase order
task 3 acceptance of an order
task 4 declining an order
task 5 a repeat order
task 6 sending sales confirmation
notes
useful sentences
knowledge interlinkage
practice
do-it-yourself
project four payment
task 1 urging establishment of l/c
task 2 advising establishment of l/c
task 3 asking for amendment to l/c
task 4 asking for the extension of l/c
task 5 asking for easier payment
task 6 asking for payment by t/t
task 7 accepting d/p payment
notes
useful sentences
knowledge interlinkage
practice
do-it-yourself
project five packing
task 1 proposing packing requirements
task 2 reminding of the packing requirements
task 3 instruction for shipping marks
task 4 complaining about the packing conditions
task 5 inability to meet the packing requirements
notes
useful sentences
knowledge interlinkage
practice
do-it-yourself
project six shipment
project seven insurance
project eight complaints, claims and settlements
project nine agent
appendix
