作者：中国旅游协会民宿客栈与精品酒店分会主编
页数：414页
出版社：中国旅游出版社
出版日期：2022
ISBN：9787503268458
电子书格式：pdf/epub/txt
内容简介
本书详细介绍了全国民宿、客栈与精品酒店行业的总体发展情况, 以及全国民宿发展的新态势, 为中国民宿、客栈与精品酒店的发展提供了很好的借鉴意义。相比2020年的报告, 研究领域更加广泛, 研究成果更具深度, 研究方法更加科学, 研究视角更加多元, 研究内容更具针对性。针对2020年全国民宿行业的发展现状进行了研究与总结, 对于指导民宿业发展, 以及应对疫情并开展疫后复兴与复业有重要的指导意义。
作者简介
中国旅游协会民宿客栈与精品酒店分会，是中国旅游协会的分支机构。由中华人民共和国境内从事和促进中国民宿、客栈与精品酒店等非标准住宿产业发展的相关企事业单位，在平等自愿的基础上组建的行业性、非营利性社会组织。
协会通过召开全国民宿大会、全国民宿博览会、全国民宿社团联席会议，举办全国民宿设计大赛、全国民宿职业技能（美食烹饪）大赛，开展店长管家培训、行业研究、标准建设，指导地方社团建设，为地方政府提供咨询服务等，与国内外民宿及相关行业建立了广泛联系，开展了深度合作，推动了行业发展。
本书特色
《2021全国民宿产业发展研究报告》在往年的研究基础上，继续拓展研究领域、扩宽研究视角、改进研究方法，集萃了诸多研究成果。本报告视角独特、内容翔实，可为旅游相关主管部门、旅游企业、民宿行业从业者等全面了解我国民宿产业发展趋势及进行科学决策提供参考。
目录
第一章 云掌柜2020 民宿年度数据报告 ··············································· 3
一、2020 年全国民宿行业经营概况 ··············································· 5
二、2020 年TOP10 热门城市民宿经营报告 ····································18
第二篇 民宿专题研究
第二章 我国民宿政策结构及政策工具比较研究 ··································71
一、引言················································································73
二、文献回顾··········································································74
三、资料来源与分析框架 ··························································78
四、民宿政策结构及政策工具对比分析 ········································80
五、结论················································································90
第三章 国内民宿管理政策比较研究——北京、广东和浙江三省市比较 ····97
一、引言················································································99
二、三省市已发布的民宿管理相关政策文本收集归类及编码 ··········· 100
三、政策背景及总体状况对比 ·················································· 101
四、民宿政策内容比较 ····························································111
五、结论及建议····································································· 122
六、总结·············································································· 124
第四章 全国民宿研究知识图谱分析 ··············································· 127
一、引言·············································································· 129
二、数据来源及研究方法 ························································ 129
三、民宿研究可视化分析 ························································ 130
四、民宿研究的展望 ······························································ 138
五、结论·············································································· 139
第五章 全国民宿图书出版现状研究 ··············································· 141
一、国内民宿图书出版现状及特征 ············································ 143
二、国内民宿图书出版趋势 ····················································· 154
第六章 从民宿企业发展窥探国内民宿行业的趋势 ····························· 155
一、OTA 类民宿企业代表：携程 ··············································· 157
二、垂直类民宿企业代表：木鸟 ··············································· 157
三、品牌民宿企业：大乐之野 ·················································· 158
四、PMS 企业：订单来了 ························································ 159
五、CRM 企业：如程 ····························································· 159
六、民宿托管加盟企业：悠家民宿 ············································ 160
七、民宿行业趋势预判 ··························································· 161
八、结语·············································································· 162
第七章 全国心理学主题民宿发展研究 ············································ 165
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