作者：张云
页数：182
出版社：人民邮电出版社
出版日期：2019
ISBN：9787115511430
电子书格式：pdf/epub/txt
内容简介
本书围绕着故事的主人公通信工程师张长弓的职业发展展开，介绍了其在校期间职业素养训练及项目从投标到项目结束的职业素养知识和实践，突出实际应用。进阶职场阶段主要为求职能力提升及大学生创业实战训练，这个阶段将对求职心态引导、简历撰写及面试相关知识做重要训练；提高学生的创业能力及创业技巧，将加速学生的职业发展及成功。
作者简介
张云，多年人力资源从业经验，平均8年以上职业素养课程讲授经验；对学生管理、职业素养授课有自己 到的见解。
目录
项目一 打造企业精英·······································1
项目简介·······················································1
任务一：探究企业管理制度·······································2
一、初识企业管理制度概念····································2
二、企业管理制度大全········································6
任务二：解析企业人力资源管理···································6
一、薪酬管理················································6
二、绩效管理················································10
任务三：精进自我管理··········································13
一、自媒体能力···············································14
二、责任与担当················································17
三、领导力···················································20
项目总结·······················································26
项目二 我的职场华丽转身···································27
项目简介······················································27
任务一：职业生涯重新定位······································28
一、职业路径···············································29
二、重新评估自己的职业路径··································30
三、应届毕业生职前建议·····································33
任务二：职场升迁中的心理准备··································34
一、职场升迁中调整自己心态的方法···························35
二、猴子管理理论···········································35
三、应对策略···············································36
项目总结······················································37
项目三 下一站：全新开始···································39
项目简介·····················································39
任务一：找准求职目标·········································41
一、调整就业心态··········································41
二、正确了解各岗位的优势劣势······························42
任务二：获取就业信息·········································46
任务三：简历的撰写···········································49
一、简历的基本构成要素····································50
二、简历的三大类型········································51
三、简历加分的诀窍········································52
任务四：面试 巧心思·······································58
一、面试前的准备···········································58
二、面试中的应对···········································61
三、面试收尾工作···········································66
项目总结······················································67
项目四 保障就业权益······································69
项目简介····················································69
任务一：甄别就业陷阱··········································71
一、就业常见陷阱··········································71
二、就业陷阱案例分析······································73
任务二：保障合法权益·········································75
一、劳动合同···············································75
二、劳动争议的处理·········································77
项目总结·····················································81
项目五 职场不停歇············································83
项目简介······················································83
任务一：顺利通过试用期········································85
一、初入职场常见问题·······································85
二、职场常见问题应对策略···································87
任务二：培养良好的工作习惯····································91
任务三：避开职场潜规则·········································96
一、借助小差错，建立亲和力·································97
二、双赢思维，远离角斗场···································98
三、懂得“看脸色”··········································98
四、不要做坏情绪的传递者···································99
项目总结······················································102
项目六 敢闯会闯··············································103
项目简介····················································103
任务一：做好创业准备········································106
一、大学生创业概述········································106
二、创业精神···············································113
三、“互联网+”时代的你·····································121
任务二：捕捉创业机会·········································126
一、创业构想···············································126
二、识别创业机会···········································130
任务三：设计创业意愿·········································133
项目总结····················································135
项目七 创意用在线 ··········································137
项目简介···················································137
任务一：发掘品类创新·······································139
一、什么是品类创新·······································139
二、开创新品类············································140
三、专利申请·············································144
任务二：实现品类营销·······································147
一、什么是营销···········································148
二、营销三要素············································149
三、营销“读心术”·········································150
四、营销计划·············································153
项目总结···················································157
项目八 创业大赛实训·······································159
项目简介·····················································159
任务一：结构商业模式画布····································161
一、经典商业模式画布·······································161
二、精益创业画布···········································163
三、战略示意图·············································167
任务二：分析资本运作··········································168
一、融资··················································168
二、资本效应···············································172
三、项目投资计划书········································176
任务三：感受双创大赛········································179
一、大学生双创大赛详解·····································179
二、大学生双创大赛路演·····································187
三、大学生双创大赛评价阶段·································189
四、大学生双床大赛项目及成果展示···························190
项目总结······················································192
