作者：段少敏、胡淑娟、程霞 主编
页数：139
出版社：武汉大学出版社
出版日期：2021
ISBN：9787307228078
电子书格式：pdf/epub/txt
内容简介
本书是商务英语专业核心课程“商务英语阅读”的教材。全书分为十一个单元。包括靠前经济与贸易、靠前市场开发、贸易保护、贸易关税、贸易战后果、贸易战案例、贸易间谍、贸易争端解决机制、跨国公司、商务与文化、金融危机等话题。每个单元首先通过对单元问题的讨论，导入单元主题。然后提供相关单元背景知识。接着进入两篇与单元主题相关但又不相同的阅读文章学习。每篇文章的后面，配备了几种不同形式的阅读练习，检测和巩固学生的阅读效果。
作者简介
段少敏，男，黄冈师范学院外国语学院教授，硕士生导师，高等学校英语应用能力考试委员会委员。中国英汉语比较研究会会员。主要研究方向为话语分析和基础教育英语测试。先后在《外语学刊》《湖北大学学报》《中国英语教学》等刊物发表论文26篇，主持省部级科研课题1项，参与国家课题1项，参与省部级科研课题2项，主编和参编教材3部。2003年获黄冈师范学院首届青年教师科研成果一等奖，2005年获湖北省教学成果奖一等奖，2013年获湖北省教学成果奖三等奖。
目录
Pre-reading Questions
Background Information
Text 1 Trade as an Engine of Economic Growth——Historical Experience
Text 2 Comparative Advantage
Unit 2 Developing International Markets
Pre-reading Questions
Background Information
Text 1 Chinese Companies Explore Opport
Unities in Emerging African Internet Industry
Text 2 Importance of International Business——Benefits of International Business
Unit 3 Trade Protectionism
Pre-reading Questions
Background Information
Text 1 Arguments for Protecting Infant Industry
Text 2 Biggest Threat to Economy
Unit 4 Trade Tariffs
Pre-reading Questions
Background Information
Text 1 Why Tariffs Raise Prices
Text 2 The Effects of Tariffs and Trade Barriers in CBO’s Projections
Unit 5 Consequence of Trade Wars
Pre-reading Questions
Background Information
Text 1 It’s Not China or the U．S． ： Here Are The Trade War’s Winners——So Far
Text 2 5 U．S． Industries Hit Hardest by Trump’s Latest China Tariffs
Unit 6 Cases of Trade Wars
Pre-reading Questions
Background Information
Text 1 A Trade War with Europe Would Be Larger and More Damaging than Washington’s Dispute with China
Text 2 Japan and South Korea Start Trade Wars with Roots in Real War
Unit 7 Spying in International Business
Pre-reading Questions
Background Information
Text 1 A European Perspective on the Arrest of Huawei CFO Meng Wanzhou， Daughter of Ren Zhengfei， in Vancouver
Text 2 Different Ways Corporate Spies Could Be Watching Your Business
Unit 8 International Trade Dispute Resolution
Pre-reading Questions
Background Information
Text 1 The WTO’s Existential Crisis： How to Salvage Its Ability to Settle Trade Disputes （Abridged）
Text 2 The WTO’s Ruling Should Not Be Viewed as “Victory” or “Defeat”
Unit 9 Multinational Corporation
Pre-reading Questions
Background Information
Text 1 The Multinational Company Is in Trouble
Text 2 PepsiCo’s International Marketing Strategy
……
Unit 10 Culture and Business
Unit 11 Financial Crisis
