作者：林继玲 莫馥宁 主编
页数：192
出版社：机械工业出版社
出版日期：2021
ISBN：9787111448792
电子书格式：pdf/epub/txt
内容简介
外贸英语函电是商务英语专业、靠前贸易专业的核心课程，基于我国外贸行业对人才的要求及该课程的培养目标，本教材的编写着力突出“工学结合”的理念，内容涵盖外贸理论、外贸业务实操技能、商务函电写作技巧等三大模块，重点培养学生外贸流程中应用英文信函与外商磋商、谈判的能力。
目录
Preface 前言
Chapter 1 Language Style and Layout of a Business Letter
1
Chapter 2 Establishment of Business Relations and Credit Status Enquiries 12
Chapter 3 Sales Promotion 25
Chapter 4 Business Negotiation 34
Chapter 5 Order and Business Contract 51
Chapter 6 Terms of Payment 66
Chapter 7 Letter of Credit 78
Chapter 8 Packing, Marking and Shipment94
Chapter 9 Insurance 106
Chapter 10 Claim and Settlement 119
Chapter 11 Agency129
AppendixⅠ
Common Terms in International Trade 139
AppendixⅡ
Common Abbreviations in International Trade 150
AppendixⅢ
Resource Interlinks 160
Keys to Practice and Training 161
References193
