作者：陈葵阳[等]主编
页数：264页
出版社：安徽大学出版社
出版日期：2020
ISBN：9787566420572
电子书格式：pdf/epub/txt
内容简介
《商务英语快速阅读》共15个单元, 每单元分为A、B两部分, 各包含3篇课文, 均围绕同一个主题展开。主题有: 国贸、金融、货币、证券、保险、营销、管理等, 符合培养国际化、复合型和应用型商务英语人才目标。
作者简介
陈葵阳，曾任安徽财经大学外国语学院副院长，教授，研究方向为商务英语教学，主编教材《英语实用文体翻译》(第2版)，《商务英语快速阅读（商务篇）》等。
本书特色
本教材在培养学生商务英语应用能力的同时，还注重学生备考四六级英语考试的需求，题型设计与四六级考试阅读题相吻合。
目录
Unit 1 Advertising
Part A
Section A
International Advertising
Section B
Advertising vs. Promotion
On Guard Against Advertising
Part B
Section A
Advertising
Section B
Advertising and Economic
Development
Section C
What Is International Advertising?
Unit 2 Inflation
Part A
Section A
Inflation
Section B
How Is Inflation Measured
Gold and Inflation
Part B
Section A
Costs and Effects of Inflation
Section B
Why Inflation Helps
Disguise Falling House Prices
Section C
US Inflation
Unit 3 International Marketing
Part A
Section A
International Marketing
Section B
Market Economies
What, How, and for Whom in the
Market Economy
Part B
Section A
What Is International Marketing
Strategy
Section B
Marketing Myopia
Section C
Market Research
Unit 4 International Settlements
Part A
Section A
……
Unit 5 International Trade
Unit 6 Banking
Unit 7 E-commerce
Unit 9 Management
Unit 10 Stocks
Unit 11 Accounting
Unit 12 Corporation
Unit 13 Economics
Unit 14 Foreign Exchange
Unit 15 Patent
Part A
Section A
International Advertising
Section B
Advertising vs. Promotion
On Guard Against Advertising
Part B
Section A
Advertising
Section B
Advertising and Economic
Development
Section C
What Is International Advertising?
Unit 2 Inflation
Part A
Section A
Inflation
Section B
How Is Inflation Measured
Gold and Inflation
Part B
Section A
Costs and Effects of Inflation
Section B
Why Inflation Helps
Disguise Falling House Prices
Section C
US Inflation
Unit 3 International Marketing
Part A
Section A
International Marketing
Section B
Market Economies
What, How, and for Whom in the
Market Economy
Part B
Section A
What Is International Marketing
Strategy
Section B
Marketing Myopia
Section C
Market Research
Unit 4 International Settlements
Part A
Section A
……
Unit 5 International Trade
Unit 6 Banking
Unit 7 E-commerce
Unit 9 Management
Unit 10 Stocks
Unit 11 Accounting
Unit 12 Corporation
Unit 13 Economics
Unit 14 Foreign Exchange
Unit 15 Patent
