作者：罗元浩、孟祥越、吴健斌、林玲玲
页数：224
出版社：清华大学出版社
出版日期：2020
ISBN：9787302554851
电子书格式：pdf/epub/txt
内容简介
本书严格按照教育部关于“加强国民素质教育”的要求，针对大学生人际沟通与社交礼仪所存在的盲点，结合行为规范、具体介绍：语言沟通、非语言沟通、跨文化沟通、社交礼仪、着装礼仪、聚会礼仪、餐饮礼仪、通联礼仪、公共礼仪、涉外礼仪、克服沟通障碍的方法与技巧等人际沟通与社交礼仪推荐知识，并通过强化应用实训、达到学以致用。
作者简介
罗元浩：北京东城职工大学讲师，长期教授：大学生就业与创业、公共关系学、社交礼仪、人际沟通、人际沟通与社交礼仪等课程，出版：《大学生就业指导》《大学生创新创业》《公关礼仪》等教材6部，担任主编与副主编，发表过多篇研究论文，参与了北京市和东城区相关课题的研究工作。
本书特色
通俗易懂 超级实用知识新、内容丰富、案例鲜活、贴近实际、注重素质培养和能力提升
目录
目 录
第一章 人际沟通与社交礼仪基本概念 ·······················································001
第一节 人际沟通概述 ···························································································002
第二节 人际沟通与人际关系 ···············································································007
第三节 社交礼仪与人际关系的构建 ···································································014
第二章 语言沟通的社交礼仪 ······································································021
第一节 语言沟通的形式 ·······················································································022
第二节 语言沟通的称呼 ·······················································································025
第三节 语言沟通的规范 ·······················································································031
第四节 语言沟通的表达原则与技巧 ···································································032
第三章 非语言沟通的社交礼仪 ··································································040
第一节 非语言沟通的特点与类型 ·······································································041
第二节 正确解读非语言沟通 ···············································································049
第三节 改善肢体语言的技巧 ···············································································056
第四章 人际沟通与管理 ·············································································062
第一节 管理沟通的含义及作用 ···········································································063
第二节 管理沟通的内容及常用方法 ···································································066
第三节 管理沟通的策略 ·······················································································071
第四节 突发事件管理与沟通 ···············································································074
第五章 人际沟通中的餐饮礼仪 ··································································084
第一节 餐饮形式与宴请组织 ···············································································085
第二节 中餐礼仪 ···································································································090
第三节 西餐礼仪 ···································································································096
第四节 饮茶礼仪 ···································································································100
VIII
第六章 人际沟通中的着装礼仪··································································107
第一节服装的功能与着装原则 ···········································································108
第二节女士职业套装礼仪与着装技巧 ·······························································110
第三节男士西装礼仪与着装技巧 ·······································································120
第七章 人际沟通中的聚会礼仪··································································127
第一节拜访礼仪 ···································································································128
第二节待客礼仪 ···································································································131
第三节舞会礼仪 ···································································································136
第八章 人际沟通中的公共礼仪··································································143
第一节行路礼仪 ···································································································144
第二节乘车礼仪 ···································································································148
第三节集会及赛事礼仪 ·······················································································155
第九章 人际沟通中的通联礼仪··································································162
第一节电话礼仪 ···································································································163
第二节网络礼仪 ···································································································169
第三节馈赠礼仪 ···································································································175
第十章 跨文化沟通与涉外礼仪··································································182
第一节文化差异对跨文化沟通的影响 ·······························································183
第二节涉外礼仪的基本原则 ···············································································188
第三节跨文化沟通的策略与能力培养 ·······························································191
附录1 首都市民文明公约 ··········································································205
附录2 沟通电话礼仪常用英语···································································206
附录3 常见英语餐饮礼貌提示用语 ····························································209
参考文献······································································································210
