作者：柯应根
页数：220页
出版社：安徽大学出版社
出版日期：2020
ISBN：9787566420428
电子书格式：pdf/epub/txt
内容简介
本书在编排时充分考虑了商务场景的实用性和学生的接受能力 ; 结构安排上力图以多个角度、多种手段帮助读者掌握商务英语应用的原则、方法和技巧。通过选取商务主题方面原汁原味的文章, 帮助学生丰富商务知识, 了解商务英语特点, 提高商务英语阅读水平。对重点商务词汇和知识作中文注解, 排除理解障碍, 帮助学生掌握专业词汇。
作者简介
柯应根，巢湖学院外国语学院院长，教授，研究方向为英语教学，主编《新活力英语综合教程》，发表《应用型本科高校大学英语教学改革的定位研究》《浅议如何才能做好英汉习语翻译》等多篇论文。
目录
Unit 1 Overview of Business Writing
1.1 Introduction
1.2 Academic Writing VS Business Writing
1.3 Styles of Business Writing
1.4 General Principles of Business Writing
1.5 General Process of Business Writing
1.6 Tips for Effective Business Writing
1.7 Summary
Unit 2 Notice
2.1 Introduction
2.2 Principles of Notice Writing
2.3 Layout of Notice
2.4 Types of Notices
2.5 Samples of Notices
2.6 Summary
Unit 3 Agenda
3.1 Introduction
3.2 Components of Agendas
3.3 Process of Agenda Writing
3.4 Tips for Agenda Writing
3.5 Key points of Agenda Writing
3.6 Samples of Agendas|§
3.7 Summary
Unit 4 Minutes
4.1 Introduction
4.2 Structure Of Minutes
4.3 Steps of Minutes Writing
4.4 Types of Minutes
4.5 Samples of Minutes
4.6 Summary
Unit 5 Memo
5.1 Introduction
5.2 Format of Memo
5.3 Rules of Memo Writing
5.4 Types of Memos
5.5 Samples of Memos
5.6 Summary
Unit 6 Business Report
6.1 Introduction
6.2 Components of Business Reports
6.3 Format of Business Report
6.4 Steps of Business Report Writing
6.5 Types of Business Reports
6.6 Samples of Business Reports
6.7 Summary
Unit 7 Cards
7.1 Introduction
7.2 Postcard
7.3 Invitation Card
7.4 Congratulation Card
7.5 Business Card
7.6 Samples of Cards
7.7 Summary
Unit 8 Company Profile
8.1 Introduction
8.2 Structure of Company Profile
8.3 Criteria of Company Profile I
8.4 Styles of Company Profiles
8.5 Tips for Company Profile Writing
8.6 Summary
Unit 9 Business Proposal
9.1 Introduction
9.2 Components of Business Proposals
9.3 Format of Business Proposal
9.4 Tips for Business Proposal Writing
9.5 Types of Business Proposals
9.6 Samples of Business Proposals
9.7 Summary
Unit 10 Business Social C0rrespondence
10.1 Introduction
10.2 General Structure of Business Social Letter
10.3 Layout of Business Social Letter
10.4 Letter of Thanks
10.5 Letter of Congratulation
10.6 Letter of Invitation
10.7 Letter of Apology
10.8 Letter of Recommendation
10.9 Summary
Unit 11 Trade C0rrespondence
11.1 Introduction
11.2 Letter of Complaint
11.3 Letter of Inquiry
11.4 Letter of Offer
11.5 Letter of Counteroffer
11.6 Letter of Booking
11.7 Letter of Shipment
11.8 Letter of Confirmation
11.9 Summary
Unit 12 Contract
12.1 Introduction
12.2 Components of Contracts
12.3 Format of Contract
12.4 Features of Contract Writing
12.5 Procedure of Drafting Contract
12.6 Main Types of Contracts
12.7 Samples of Contracts
12.8 Summary
Bibliography
1.1 Introduction
1.2 Academic Writing VS Business Writing
1.3 Styles of Business Writing
1.4 General Principles of Business Writing
1.5 General Process of Business Writing
1.6 Tips for Effective Business Writing
1.7 Summary
Unit 2 Notice
2.1 Introduction
2.2 Principles of Notice Writing
2.3 Layout of Notice
2.4 Types of Notices
2.5 Samples of Notices
2.6 Summary
Unit 3 Agenda
3.1 Introduction
3.2 Components of Agendas
3.3 Process of Agenda Writing
3.4 Tips for Agenda Writing
3.5 Key points of Agenda Writing
3.6 Samples of Agendas|§
3.7 Summary
Unit 4 Minutes
4.1 Introduction
4.2 Structure Of Minutes
4.3 Steps of Minutes Writing
4.4 Types of Minutes
4.5 Samples of Minutes
4.6 Summary
Unit 5 Memo
5.1 Introduction
5.2 Format of Memo
5.3 Rules of Memo Writing
5.4 Types of Memos
5.5 Samples of Memos
5.6 Summary
Unit 6 Business Report
6.1 Introduction
6.2 Components of Business Reports
6.3 Format of Business Report
6.4 Steps of Business Report Writing
6.5 Types of Business Reports
6.6 Samples of Business Reports
6.7 Summary
Unit 7 Cards
7.1 Introduction
7.2 Postcard
7.3 Invitation Card
7.4 Congratulation Card
7.5 Business Card
7.6 Samples of Cards
7.7 Summary
Unit 8 Company Profile
8.1 Introduction
8.2 Structure of Company Profile
8.3 Criteria of Company Profile I
8.4 Styles of Company Profiles
8.5 Tips for Company Profile Writing
8.6 Summary
Unit 9 Business Proposal
9.1 Introduction
9.2 Components of Business Proposals
9.3 Format of Business Proposal
9.4 Tips for Business Proposal Writing
9.5 Types of Business Proposals
9.6 Samples of Business Proposals
9.7 Summary
Unit 10 Business Social C0rrespondence
10.1 Introduction
10.2 General Structure of Business Social Letter
10.3 Layout of Business Social Letter
10.4 Letter of Thanks
10.5 Letter of Congratulation
10.6 Letter of Invitation
10.7 Letter of Apology
10.8 Letter of Recommendation
10.9 Summary
Unit 11 Trade C0rrespondence
11.1 Introduction
11.2 Letter of Complaint
11.3 Letter of Inquiry
11.4 Letter of Offer
11.5 Letter of Counteroffer
11.6 Letter of Booking
11.7 Letter of Shipment
11.8 Letter of Confirmation
11.9 Summary
Unit 12 Contract
12.1 Introduction
12.2 Components of Contracts
12.3 Format of Contract
12.4 Features of Contract Writing
12.5 Procedure of Drafting Contract
12.6 Main Types of Contracts
12.7 Samples of Contracts
12.8 Summary
Bibliography
