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商务写作技巧

封面

作者:(英)安妮·劳斯

页数:210

出版社:人民邮电出版社

出版日期:2008

ISBN:9787115182173

电子书格式:pdf/epub/txt

内容简介

这是一本不谈任何理论而集中从微观层面关注和介绍沟通技能与技巧训练的实用书。旨在帮助从事商务活动的人士,提高在写作中用英语有效沟通的技能。本书分为四大部分,分别从写作前的准备、写作主体的构成要素、写作中的常见问题、写作范文的实例等方面对所需技巧进行了概括总结。并真正地做到图文并茂、深入浅出、即学即用!这绝对是一本可以使读者花费最少的时间与精力却能获得出乎意料收获的好书。本书的主要读者对象是初入职场、急需用英语提高商务写作技能的人士,对于学习外贸、商务英语等相关专业的学生亦是十分适用的。

本书特色

这是一本不谈任何理论而集中从微观层面关注和介绍沟通技能与技巧训练的实用书。全书分为四大部分,分别从写作前的准备、写作主体的构成要素、写作中的常见问题、写作范文的实例等方面对所需技巧进行了概括总结。

目录

Preparing to write
1 Introduction 
2 Who is the reader? 
3 Why di I need to write? 
4 What shall I write? 
5 How shall I write? 
6 Writing process 

Functio
7 Introduction 
8 MAking reference 
9 Polite phrases 
10 Starting undetanding 
11 Generalising 
12 Explaining 
13 Giving opinio and recommendatio 
14 Expressing obligation/necessity 
15 Expressing degrees of certainty 
16 Focusing attention 
17 Contrasting 
18 Emphasising 
19 Expressing alternatives 
20 Giving examples 
21 Offering further assistance 
22 Sequencing and listing 
23 Stating results and coequences 
24 Stating purpose 
25 Stating method 
26 Stating conditio 
27 Statibg conclusio 
28 Summarising 

Cohesion
29 What is cohesion? 
30 Connecto:Introduction 
31 Connecto:Adding relevant points 
32 Connecto:Compariso/contrasts 
33 Connecto:In conditional sentences 
34 Connecto:Giving reaso 
35 Connecto:Highlighting 
36 Reference words: Introduction 
37 Reference words: It/They/Then 
38 Reference words: This/That/these/those 
39 Reference words: The former/the latter 
40 Reference words: Who/which/that 
41 Reference words: One/ones 
42 Reference words: Such
43 Referring to other parts of the text 
44 Referring to earlier parts of the text 
45 Referring forwards 
46 Referring to visuals 

Clarity,Style and Tone
47 Introduction 
48 Clarity 
49 Style
50 Tone 

Strncture
51 Introduction
52 Sequencing ideas
53 Paragraphs 
54 Paragraph linking
55 Headings and sub-headings 
56 Layout of bussiness lette 
57 Layout of reports
58 Layout of memos 
59 Fax and Electronic mail

Punctuation
60 Introduction 
61 Commas 
62 Colo 
63 Semi-colo 
64 Apostrophes 
65 Capital lette 

British and American Spellings
66 Some common differences 

Common Problems
67 Introduction 
68 Grammar 
68 Vocabulary

Sample Bussiness Lette
70 Sample lette

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Article Title:《商务写作技巧》
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