作者：王愉
页数：347
出版社：清华大学出版社
出版日期：2019
ISBN：9787302451693
电子书格式：pdf/epub/txt
内容简介
《艺术设计专业英语》旨在使读者掌握艺术设计相关专业的英语术语及用法，培养和提高读者阅读和翻译专业英语文献资料的能力。 《艺术设计专业英语》由12个单元组成，包含48篇文章，内容涉及艺术设计史、设计的定义、设计原则、设计心理学、设计管理与策略、设计研究、设计材料与技术、设计重点、设计创新案例、设计师及其作品、设计教育与事业、设计趋势与观点。每个单元由课文、词汇和练习组成。 《艺术设计专业英语》可作为高等理工院校和高等美术院校艺术设计相关专业本科生和研究生的专业英语教材，也可作为从事相关专业人士的参考用书。
目录
Lesson 1 The Origin of Design
Lesson 2 Integration of Design
Lesson 3 Michelangelo
Lesson 4 Annie Leibovitz Biography
Unit 2 Definition of Design
Lesson 5 RE-DESIGN： Daily Products of the 21st Century
Lesson 6 What Is User-centered Design and Why Do We Need It?
Lesson 7 Evidence-based Design
Lesson 8 Screen Designs in Context
Unit 3 Design Principles
Lesson 9 Comparison and Consistency
Lesson 10 The Eight Golden Rules of Interface Design
Lesson 11 Billboard Design 101
Lesson 12 Typographic Principles for Packaging Design
Unit 4 Design Psychology
Lesson 13 Hierarchy of Needs
Lesson 14 Emotional Design： People and Things
Lesson 15 Ten Psychological Principles to Design with
Lesson 16 Metaphorically Speaking
Unit 5 Design Management and Strategy
Lesson 17 Manufacturing， Design， and Innovation
Lesson 18 Meeting Business Challenges
Lesson 19 The Third Dimension： The Sheer Cliff of Value
Lesson 20 Introduction to Brand Strategy： 7 Essentials for a Strong Company Brand
Unit 6 Design Research
Lesson 21 Brainstorming Graphic Organizers
Lesson 22 Card Sorting
Lesson 23 Evaluative Research
Lesson 24 Usability Metrics
……
Unit 7 Materials and Techniques of Design
Unit 8 Design Focus
Unit 9 Case Studies in Innovation
Unit 10 Designers and Their Works
Unit 11 Education and Career
Unit 12 Trends and Perspectives
Appendix词汇表
