作者：左进吴俊秋主编
页数：243页
出版社：东南大学出版社
出版日期：2019
ISBN：9787564184650
电子书格式：pdf/epub/txt
内容简介
本书编写参照了《高等学校商务英语专业本科教学质量国家标准》, 并围绕商务英语本科专业国际化、复合型和应用性的专业特点, 以及素质、知识、和能力三位一体的人才培养规格进行编写。
本书特色
本教材编写参照了《高等学校商务英语专业本科教学质量国家标准》，并围绕商务英语本科专业国际化、复合型和应用性的专业特点，以及素质、知识、和能力三位一体的人才培养规格进行编写。文章主要选自经济类的权威国际期刊，如《财富》《经济学人》《时代》等，同时兼收网络上发表的时新文章，做到了兼顾经典和时效。题材丰富多样，选题涉及商务策略、市场营销、投资理财、国际物流、电子商务、旅游和酒店管理以及房地产业等等商务领域。在关注文章趣味性和可读性的同时在难度和篇幅上也保持了适中的程度。
目录
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Japan Needs Immigrants， but Do Immigrants Need Japan?
Text B Thailand’s Economic Growth Strategy Focuses on Small Business
Part III Supplementary Reading （Reconnecting Cuba）
Unit 2 Marketing
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Man Who Got Swagger Back for Aston Martin Is Ready for Long Game
Text B Your Guide to Today’s Online Marketing
Part III Supplementary Reading （Have Marketers Made Us Fat?）
Unit 3 International Investment
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Global Companies in Retreat
Text B Is It Worth It?
Part III Supplementary Reading （The Good， the Bad and the Ugly）
Unit 4 International Logistics
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Global Logistics——Thinking Outside the Box
Text B Delivering the Goods
Part III Supplementary Reading Forgotten Journeys）
Unit 5 Business Culture
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Briefing Amazon
Text B Upstarts on Top： How OPPO and Vivo Are Beating Apple， Xiaomi and the Gang
Part III Supplementary Reading （Jiopolitics）
Unit 6 E-commerce
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Fintech in China
Text B Indian E-commerce： Delayed Delivery
Part III Supplementary Reading （China’s Internet Giants）
Unit 7 Tourism and the Hotel Industry
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Islam’s Holiest， Most Expensive Trips to Mecca Draw Controversy
over Luxury Hotels
Text B The Hotel Industry in the
United Kingdom
Part III Supplementary Reading （Voguish and Trendy Hotels）
Unit 8 Housing Market
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Popping Property Bubbles——Choosing the Right Pin
Text B Property in Sweden Home Is Where the Heartache Is
Part III Supplementary Reading （The Effects of America’s Worst Property
Crash Go Very Wide）
Unit 9 Era of Big Data
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Why Big Data Has Some Big Problems When It Comes to Public
Policy
Text B ” Big Data” from Social Media， Elsewhere Online Take Trend-
Watching to New Level
Part III Supplementary Reading （Why Big Data Might Be More About
Automation Than Insights）
Unit 10 Social Media
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Facebook and Democracy： The Antisocial Network
Text B The Upstarts’ Impact： Yes to a Free Online Press
Part III Supplementary Reading （Facebook Unfriended）
Unit 11 Work in the Future
Part I Pre-Reading Questions
Part II Extensive Reading
Text A If Companies Had No Employees
Text B AI-Spy
Part III Supplementary Reading （Will Smarter Machines Cause Mass Unemployment?）
Unit 12 Private Equity
Part I Pre-Reading Questions
Part II Extensive Reading
Text A The Barbarian Establishment
Text B Private Equity： Barbarians Grow Up
Part III Supplementary Reading （The $ 100 Billion Bet）
Unit 13 Biockchain
Part I Pre-Reading Questions
Part II Extensive Reading
Text A The Long Arm of the List
Text B Beyond the Hype
Part III Supplementary Reading （Pulp Friction）
Unit 14 Tax
Part I Pre-Reading Questions
Part U Extensive Reading
Text A Repub]ican Tax Plans
Text B Britain’s Tax Code Spaghetti Junction
Part III Supplementary Reading （Corporate Taxation——The e 13 Billion Bite）
Unit 15 High Technology
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Printed Electronics
Text B Self-driving Cars
Part III Supplementary Reading （The Future of Television）
