作者：（英）马斯卡尔，康福特 著
页数：174
出版社：人民邮电出版社
出版日期：2007
ISBN：9787115168856
电子书格式：PDF
PDF下载地址
内容简介
本书是情境国际商务英语教学学生用书，用英文的形式写了高等学校商务英语教学参考资料。以日常工作中的市场营销、产品与服务、进出口业务以及企业文化与商业伦理等精心选择的专题为背景，着力培养学习者在实际工作中用英语进行沟。
本书特色
本书是情境国际商务英语教学学生用书，用英文的形式写了高等学校商务英语教学参考资料。以日常工作中的市场营销、产品与服务、进出口业务以及企业文化与商业伦理等精心选择的专题为背景，着力培养学习者在实际工作中用英语进行沟。
目录
MODULE 1 PERFORMANCE
1 Happiness at work
2 Motivation
3 Incentives
4 Work and leisure
Business Scenario 1 Improving morale
Review and Development 1-4
MODULE 2 INNOVATION
5 Entrepreneurs
6 Creativity
7 Start-ups
8 Inventions
Business Scenario 2 Pitching for finance
Review and Development 5-8
MODULE 3 PROMOTION
9 Kids as consumers
10 Selling yourself
11 Think global,act local
12 The grey market
Business Scenario 3 Bolton Bikes
Review and Development 9-12
MODULE 4 INVESTMENT
13 The industry of industries
14 Something for nothing?
15 In search of new markets
16 Bollywood goes global
Business Scenario 4 Seniorservices
Review and Development 13-16
MODULE 5 WRITING RESOURCE
17 Nice job
18 Getting the go ahead
19 Unhappy customers
20 Local partners
Review and Development 17-20
Business across Cultures
Grammar overview
Glossary
1 Happiness at work
2 Motivation
3 Incentives
4 Work and leisure
Business Scenario 1 Improving morale
Review and Development 1-4
MODULE 2 INNOVATION
5 Entrepreneurs
6 Creativity
7 Start-ups
8 Inventions
Business Scenario 2 Pitching for finance
Review and Development 5-8
MODULE 3 PROMOTION
9 Kids as consumers
10 Selling yourself
11 Think global,act local
12 The grey market
Business Scenario 3 Bolton Bikes
Review and Development 9-12
MODULE 4 INVESTMENT
13 The industry of industries
14 Something for nothing?
15 In search of new markets
16 Bollywood goes global
Business Scenario 4 Seniorservices
Review and Development 13-16
MODULE 5 WRITING RESOURCE
17 Nice job
18 Getting the go ahead
19 Unhappy customers
20 Local partners
Review and Development 17-20
Business across Cultures
Grammar overview
Glossary