作者：朱文忠
页数：262
出版社：对外经济贸易大学出版社
出版日期：2018
ISBN：9787566318947
电子书格式：PDF
PDF下载地址
内容简介
本书是在我国国家教委大力倡导和提倡“全英”或“双语”讲授专业课程的大背景下，认真编写而成的。本书选题多样化、内容丰富，基本涵盖了国际商务管理的主要理论或领域，例如，企业战略管理理论、营销管理理论、人力资源管理理论、生产和经营管理理论、财务管理理论等。全书共分为29个章节，也即29个课题。每一个课题后面大都编有一个小的案例，供同学们或学习者将理论与实际更紧密结合起来，提高学习的兴趣和实用性。另外，每一章节都附有一些关键术语的汉语注释，以方便老师们和学习者自学时参考之用。
目录
Preface
Topic 1 Business Activity (1)
Topic 2 Business Activity (2)
Topic 3 Business Objectives
Topic 4 Business Decision Making
Topic 5 Strategy and Strategic Planning
Topic 6 Business Analysis Models
Topic 7 Competition and Business
Topic 8 Globalization and Business
Topic 9 Marketing (1)
Topic 10 Marketing (2)
Topic 11 Marketing (3)
Topic 12 Marketing (4)
Topic 13 Financial Management: Sources of Funds
Topic 14 Financial Management: Uses of Funds
Topic 15 HR Management: Business Organization and Organizational Structures
Topic 16 HR Management: Motivation
Topic 17 HR Management: Financial Rewards
Topic 18 HR Management: Non-financial Rewards
Topic 19 Management and Leadership
Topic 20 HR Management: Recruitment
Topic 21 Communication in Business (1)
Topic 22 Communication in Business (2)
Topic 23 HR Management: Groups in Business
Topic 24 HR Management: Managing Teams
Topic 25 Strategic HRM
Topic 26 The Management of Change
Topic 27 Methods of Production
Topic 28 Total Quality Management (TQM)
Topic 29 Mergers and Takeovers
A Sample of Test Paper
Topic 1 Business Activity (1)
Topic 2 Business Activity (2)
Topic 3 Business Objectives
Topic 4 Business Decision Making
Topic 5 Strategy and Strategic Planning
Topic 6 Business Analysis Models
Topic 7 Competition and Business
Topic 8 Globalization and Business
Topic 9 Marketing (1)
Topic 10 Marketing (2)
Topic 11 Marketing (3)
Topic 12 Marketing (4)
Topic 13 Financial Management: Sources of Funds
Topic 14 Financial Management: Uses of Funds
Topic 15 HR Management: Business Organization and Organizational Structures
Topic 16 HR Management: Motivation
Topic 17 HR Management: Financial Rewards
Topic 18 HR Management: Non-financial Rewards
Topic 19 Management and Leadership
Topic 20 HR Management: Recruitment
Topic 21 Communication in Business (1)
Topic 22 Communication in Business (2)
Topic 23 HR Management: Groups in Business
Topic 24 HR Management: Managing Teams
Topic 25 Strategic HRM
Topic 26 The Management of Change
Topic 27 Methods of Production
Topic 28 Total Quality Management (TQM)
Topic 29 Mergers and Takeovers
A Sample of Test Paper