作者：张丽莲
页数：209
出版社：高等教育出版社
出版日期：2017
ISBN：9787040488418
电子书格式：PDF
PDF下载地址
内容简介
本教材分为管理基础(Foundations of Management)、商务组织(Business Organizations)、策略管理(Strategic Management)、组织文化(Organizational Culture)、管理沟通(Management Communication)、运营管理(Operations Management)、人力资源管理(Human Resources Management)、财务管理(Financial Management)、营销管理(Marketing Management)、项目管理(Project Management)等10个独立的模块。这些模块从不同的侧面提出了国际商务管理的基本概念、基本原理和实施规范，并为通过案例和综合项目为学生营造了真实的商务环境，为培养学生实用的商务管理与运作能力创造了条件。
目录
Unit 1 Foundations of Management
Part I Defining Management
Part II The Essence of Management
Part III The Development of Management Thoughts
Unit 2 Business Organizations
Part I Business Planning
Part II Organization Charts and Organization Structure
Part III Forms of Business Ownership
Unit 3 Strategic Management
Part I Strategy and Strategic Management
Part II The Strategic Management Process
Part III Levels of Strategy
Unit 4 Organizational Culture
Part I Getting to Know Organizational Culture
Part II Identifying Types of Organizational Culture
Part III Learning to Read Organizational Culture
Part IV Diagnosing Organizational Culture
Unit 5 Management Communication
Part I Introduction to Communication
Part II Dimensions of Communication
Part III Organizational Communication
Unit 6 Operations Management
Part I Definition and Strategies of Operations Management
Part II Operations Controls
Part III Production Processes and Technology
Unit 7 Human Resources Management
Part I Introduction
Part II Human Resources Management Activities
Part III Environmental Concerns and Current Issues
Unit 8 Financial Management
Part I Accounting and Financial Analysis
Part II Financing
Part Ill Mergers and Acquisitions
Unit 9 Marketing Management
Part I Developing and Pricing Products
Part II Distributing Products
Part III Promoting Products
Unit 10 Project Management
Part I Introduction to a Project
Part II Project Life Cycle
Part III Project Management
Assessment Guidance
Part I Defining Management
Part II The Essence of Management
Part III The Development of Management Thoughts
Unit 2 Business Organizations
Part I Business Planning
Part II Organization Charts and Organization Structure
Part III Forms of Business Ownership
Unit 3 Strategic Management
Part I Strategy and Strategic Management
Part II The Strategic Management Process
Part III Levels of Strategy
Unit 4 Organizational Culture
Part I Getting to Know Organizational Culture
Part II Identifying Types of Organizational Culture
Part III Learning to Read Organizational Culture
Part IV Diagnosing Organizational Culture
Unit 5 Management Communication
Part I Introduction to Communication
Part II Dimensions of Communication
Part III Organizational Communication
Unit 6 Operations Management
Part I Definition and Strategies of Operations Management
Part II Operations Controls
Part III Production Processes and Technology
Unit 7 Human Resources Management
Part I Introduction
Part II Human Resources Management Activities
Part III Environmental Concerns and Current Issues
Unit 8 Financial Management
Part I Accounting and Financial Analysis
Part II Financing
Part Ill Mergers and Acquisitions
Unit 9 Marketing Management
Part I Developing and Pricing Products
Part II Distributing Products
Part III Promoting Products
Unit 10 Project Management
Part I Introduction to a Project
Part II Project Life Cycle
Part III Project Management
Assessment Guidance