作者：刘法公//钟含春//徐蓓佳//袁林
页数：10,380页
出版社：国防工业出版社
出版日期：2006
ISBN：9787118048353
电子书格式：PDF
PDF下载地址
内容简介
本书内容涵盖国际贸易、国际营销、国际金融、国际物流、商务谈判、国际人力资源、商务环境等多个国际商务领域。全书共分11个单元，每单元有细读和泛读两部分。
目录
Unit 1 Business Negotiation & Export Contract
Text A
1.0 Preparation before Business Negotiation
1.1 Business Negotiation Itself
Exercise1
1.2 The Form of a Sales Contract
Exercise2
1.3 Amendment of the L/C
1.4 Outward Notice and Insurance
1.5 Consignment Bill
1.6 Required Documents and Settlement of Payment
1.7 Methods of Payment
1.7 Financing Receivables
Exercise3
Text B
Passage 1 Negotiating
Passage 2 Step-by-Step Guide to Exporting
Unit 2 Marketing and Target Markets
Text A
2.0 Introduction
2.1 The Four Eras of marketing
2.2 The Value of Marketing
Exercise1
2.3 Marketing Environment
Exercise2
Exercise3
2.4 Target Market
Exercise4
2.5 Targeting the Market
……
Unit 3 Price Planning & Marketing Planning
Unit 4 Balance of Payments ^ Trade
Unit 5 Efficiency and Cost in Logistics
Unit 6 Changing Channels in Logistics
Unit 7 International Business Diplomacy
Unit 8 Export Strategy
Unit 9 Human Resource Management
Unit 10 The American Business System
Unit 11 Business and You
Keys to the Exercises
Text A
1.0 Preparation before Business Negotiation
1.1 Business Negotiation Itself
Exercise1
1.2 The Form of a Sales Contract
Exercise2
1.3 Amendment of the L/C
1.4 Outward Notice and Insurance
1.5 Consignment Bill
1.6 Required Documents and Settlement of Payment
1.7 Methods of Payment
1.7 Financing Receivables
Exercise3
Text B
Passage 1 Negotiating
Passage 2 Step-by-Step Guide to Exporting
Unit 2 Marketing and Target Markets
Text A
2.0 Introduction
2.1 The Four Eras of marketing
2.2 The Value of Marketing
Exercise1
2.3 Marketing Environment
Exercise2
Exercise3
2.4 Target Market
Exercise4
2.5 Targeting the Market
……
Unit 3 Price Planning & Marketing Planning
Unit 4 Balance of Payments ^ Trade
Unit 5 Efficiency and Cost in Logistics
Unit 6 Changing Channels in Logistics
Unit 7 International Business Diplomacy
Unit 8 Export Strategy
Unit 9 Human Resource Management
Unit 10 The American Business System
Unit 11 Business and You
Keys to the Exercises