作者：李为
页数：288
出版社：教育科学出版社
出版日期：2017
ISBN：9787519109455
电子书格式：PDF
PDF下载地址
内容简介
本教材是由福州外贸、福州师大协和学院、福建省农林大学东方学院、福建省对外经贸、上海职业学院共同编写的全新的个性化、立体化系列教材。本册教材共八个单元，分别为：Communication，Company Culture,Employee Training,The Construction of Social Credit System,The Power of Promotion, Made in China & Created in China,Quality & Quantity,Juvenile Delinquency，其选材内涵丰富，具有时代特色；练习形式多样，多种技能综合培养；展示多元文化，培养跨文化意识；教材风格活泼，寓教于乐。
本书特色
本教材是由福州外贸、福州师大协和学院、福建省农林大学东方学院、福建省对外经贸、上海职业学院共同编写的全新的个性化、立体化系列教材。本册教材共八个单元，分别为：Communication，Company Culture,Employee Training,The Construction of Social Credit System,The Power of Promotion, Made in China & Created in China,Quality & Quantity,Juvenile Delinquency，其选材内涵丰富，具有时代特色；练习形式多样，多种技能综合培养；展示多元文化，培养跨文化意识；教材风格活泼，寓教于乐。
目录
Unit 1 Communication
1 Start Your Procedure
2 Section Ⅰ Open Your Ears
3 Section Ⅱ Store Your Bricks
The Importance of Business Communication in
Modern World
15 Section Ⅲ Expand Your Horizon
How Communication Motivates People in the
Workplace
24 Section Ⅳ Express Your Idea
31 Section Ⅴ Enrich Your Knowledge
Small Talk Skills with Americans
33 Section Ⅵ Activate Your Mind
Unit 2 Company Culture
36
36 Start Your Procedure
37 Section Ⅰ Open Your Ears
39 Section Ⅱ Store Your Bricks
Company Culture
50 Section Ⅲ Expand Your Horizon
The Company Culture of Apple
57 Section Ⅳ Express Your Idea
63 Section Ⅴ Enrich Your Knowledge
Brief Introductions of Famous Corporations
66 Section Ⅵ Promote Your Cultural-
awareness
Unit 3 Employee Training
71
71 Start Your Procedure
72 Section Ⅰ Open Your Ears
72 Section Ⅱ Store Your Bricks
Strong Employee & Employer Relationship
85 Section Ⅲ Expand Your Horizon
Developing Training Programs for Staff
92 Section Ⅳ Express Your Idea
99 Section Ⅴ Enrich Your Knowledge
Daily Idioms & Slangs
100 Section Ⅵ Activate Your Mind
59 Unit 4 The Construction
of Social Credit System
102
102 Start Your Procedure
103 Section Ⅰ Open Your Ears
104 Section Ⅱ Store Your Bricks
Corporate Fraud—Appropriate Behaviour?
116 Section Ⅲ Expand Your Horizon
Don’t Misuse Credit Card—Be a Responsible
Credit Card User
123 Section Ⅳ Express Your Idea
129 Section Ⅴ Enrich Your Knowledge
Quotes about Honesty
130 Section Ⅵ Promote Your Cultural-
awareness
Unit 5 The Power of
Promotion
134 Start Your Procedure
135 Section Ⅰ Open Your Ears
136 Section Ⅱ Store Your Bricks
Why Is Promotion Important for a Business?
149 Section Ⅲ Expand Your Horizon
Brand Advertising
158 Section Ⅳ Express Your Idea
165 Section Ⅴ Enrich Your Knowledge
Brand Slogans
167 Section Ⅵ Activate Your Mind
Unit 6 Quality and
Quantity
169 Start Your Procedure
170 Section Ⅰ Open Your Ears
170 Section Ⅱ Store Your Bricks
What Makes Good Product Quality?
182 Section Ⅲ Expand Your Horizon
Product Inspection
189 Section Ⅳ Express Your Idea
196 Section Ⅴ Enrich Your Knowledge
Expressions of Business English
197 Section Ⅵ Promote Your Culturalawareness
Unit 7 Juvenile
Delinquency
202 Start Your Procedure
203 Section Ⅰ Open Your Ears
203 Section Ⅱ Store Your Bricks
The Effects of Juvenile Delinquency
214 Section Ⅲ Expand Your Horizon
Causes of Juvenile Delinquency
221 Section Ⅳ Express Your Idea
227 Section Ⅴ Enrich Your Knowledge
Inspirational Quotes
228 Section Ⅵ Activate Your Mind
Unit 8 Made in China
& Created in China
Glossary
230 Start Your Procedure
231 Section Ⅰ Open Your Ears
231 Section Ⅱ Store Your Bricks
The Awakening Dragon
241 Section Ⅲ Expand Your Horizon
From“Made in China”to“Created in China”
249 Section Ⅳ Express Your Idea
255 Section Ⅴ Enrich Your Knowledge
Quotes about Creativity
257 Section Ⅵ Promote Your Culturalawareness