作者：中国旅游研究院著
页数：256
出版社：旅游教育出版社
出版日期：2016
ISBN：9787563734603
电子书格式：PDF
PDF下载地址
内容简介
本书为《中国出境旅游发展年度报告2016》的英文版，全面反映了中国出境旅游的影响因素、市场状况、消费特征、产业走向以及区域格局，力图让境内外旅游主管部门、相关旅游企业与研究机构能够获得中国出境旅游发展全面而深入的信息，对其经营管理、政策制定、发展战略、教学研究等方面提供有益的参考。本报告主要内容包括中国出境旅游发展概况、中国出境旅游总体状况、客源地产出特征、目的地消费行为、目的地满意状况以及我国出境旅游发展趋势与建议。
本书特色
《中国出境旅游发展年度报告(2016)(英文版)》着眼大规模实地调研，立足宽视角分析研究，是目前关于中国出境旅游发展最为权威，信息量最为丰富的报告。报告全面反映了中国出境旅游的影响因素、市场状况、消费特征、产业走向以及区域格局，对于境内外旅游主管部门、相关旅游企业与研究机构均具有一定参考价值。
目录
Chapter 1 Overview of China Outbound
Tourism Development in 2015
Section 1 Market Size and Consumption
Section 2 Market Volume and Tourist Flow
Section 3 Influencing Factors
Chapter 2 Output Features of Tourist Source
Market
Section 1 Potential Tourism Capacity of
Tourist Source Market
Section 2 Outbound Tourism Market of
Typical Cities
Chapter 3 Destination Consumption Behavior
Section 1 Overall Analysis
Section 2 Spending Characteristics of Major
Destinations
Chapter 4 Satisfaction Analysis of Major
Destinations
Section 1 Overall Analysis
Section 2 Satisfaction Degrees of Major
Destinations
Chapter 5 Trends and Recommendations for
China Outbound Tourism Development in 2016
Section 1 Trendfor Development of Chinese
Outbound Tourism in 2016
Section 2 Rcommendationsfor China Outbound
Tourism Development in 2016
Featured Report 1 China Outbound Tourism
Facilitation Practice in 2015：Case Study on China Union Pay
Featured Report 2 Development and Prospects
of China Cruise Tourism in 2015—2016
Postscript
Tourism Development in 2015
Section 1 Market Size and Consumption
Section 2 Market Volume and Tourist Flow
Section 3 Influencing Factors
Chapter 2 Output Features of Tourist Source
Market
Section 1 Potential Tourism Capacity of
Tourist Source Market
Section 2 Outbound Tourism Market of
Typical Cities
Chapter 3 Destination Consumption Behavior
Section 1 Overall Analysis
Section 2 Spending Characteristics of Major
Destinations
Chapter 4 Satisfaction Analysis of Major
Destinations
Section 1 Overall Analysis
Section 2 Satisfaction Degrees of Major
Destinations
Chapter 5 Trends and Recommendations for
China Outbound Tourism Development in 2016
Section 1 Trendfor Development of Chinese
Outbound Tourism in 2016
Section 2 Rcommendationsfor China Outbound
Tourism Development in 2016
Featured Report 1 China Outbound Tourism
Facilitation Practice in 2015：Case Study on China Union Pay
Featured Report 2 Development and Prospects
of China Cruise Tourism in 2015—2016
Postscript