作者：易露霞
页数：365
出版社：清华大学出版社
出版日期：2016
ISBN：9787302440963
电子书格式：pdf/epub/txt
内容简介
本书是一本经典的外贸英语函电教材，也是最双语教学示范课程参考教材。根据《ucp600》和《incoterms 2010》编写，附有大量的业务信函范本和样信评述，帮助读者写出地道的外贸业务信函，并根据时代发展第3版增加了跨境电商实务中的业务信函。本书还有配套的学习网站可供使用，是一本广受师生好评的优秀教材。
本书特色
本书系统地介绍了外贸业务中英语常用文体写作的基本知识，包括各类商务信函、传真、电子邮件的格式、拟写方法和技巧，并按照外贸业务磋商过程中各个环节的顺序附有往来函电的大量例文和案例，提供了大量常用语句。本书还介绍了电子商务的基础知识和对外经济贸易中的常用文体，如意向书、协议、合同、招标通知书、投标书、中标通知书及广告等的格式、拟写方法及语言文字的应用，此外，还列举了外贸业务实践中常用的一些单据和单证实例。另外，为适应近年来跨境电子商务的迅猛发展，第3版新增了跨境贸易的内容，使本书更加符合当前国际贸易发展的需要。
本书共18个单元，包括商务英语信函的基本知识、外贸业务关系的建立、询价、报盘、还盘、交易达成、付款方式、开证及审证、包装、运输、保险、投诉与索赔、代理、贸易形式、电传、传真与e-mail、英文合同及商务社交信函等。在每一章节中，适当增加跨境电子商务往来信函或者跨境电子商务中常用的用语与语句。
本书适用于国际贸易、市场营销、电子商务、商务英语、企业管理、经济贸易等专业的学生，同时也适用于从事或准备从事外贸工作的其他专业人员。
目录
contents chapter one basic knowledge of business letter writing 1 section one introduction of business letter writing 1 section two layout of a business letter 2 section three structure of business letter 7 section four addressing envelopes 14 section five good writing principles 16 section six some rules of good writing 20 section seven useful words & expressions 22 section eight useful sentences 23 section nine exercises 25 chapter two establishing business relations 29 section one introduction 29 section two specimen letters 30 section three useful words & expressions 43 section four useful sentences 44 section five exercises 49 chapter three enquiries 52 section one introduction 52 section two specimen letters 53 section three useful words & expressions 60 section four useful sentences 62 section five exercises 66 chapter four offers and quotations 70 section one introduction 70 section two specimen letters 71 section three useful words & expressions 79 section four useful sentences 80 section five exercises 84 chapter five counter-offers 87 section one introduction 87 section two specimen letters 87 section three useful words & expressions 94 section four useful sentences 96 section five exercises 99 chapter six conclusion of business 105 section one introduction 105 section two specimen letters 106 section three useful words & expressions 112 section four useful sentences 113 section five exercises 118 chapter seven terms of payment 121 section one introduction 121 section two specimen letters 123 section three useful words & expressions 130 section four useful sentences 134 section five exercises 138 chapter eight establishment of l/c and amendment 143 section one introduction 143 section two specimen letters 145 section three useful words & expressions 150 section four useful sentences 165 section five exercises 170 chapter nine packing 181 section one introduction 181 section two specimen letters 182 section three useful words & expressions 189 section four useful sentences 192 section five exercises 196 chapter ten shipping marks and shipment 200 section one introduction 200 section two specimen letters 201 section three useful words & expressions 209 section four useful sentences 212 section five exercises 216 chapter eleven insurance 221 section one introduction 221 section two specimen letters 221 section three useful words & expressions 227 section four useful sentences 229 section five exercises 232 chapter twelve complaints and claims 237 section one introduction 237 section two specimen letters 237 section three useful words & expressions 244 section four useful sentences 245 section five exercises 250 chapter thirteen agency 253 section one introduction 253 section two specimen letters 253 section three useful words & expressions 259 section four useful sentences 261 section five exercises 265 chapter fourteen trade forms 269 section one introduction 269 section two specimen letters 269 section three useful words & expressions 277 section four useful sentences 280 section five exercises 283 chapter fifteen job-application writing in english 288 section one introduction 288 section two cover letter 295 section three specimen letters of application letter 296 section four useful words & expressions 299 section five useful sentences 301 section six exercise 305 chapter sixteen international business contracts 308 section one basic concept of contracts 308 section two main features of international business contracts 309 section three categories of international business contracts 310 section four language features in the contracts 311 section five sample contracts 313 section six useful words & expressions 318 section seven useful sentences 321 section eight exercises 325 chapter seventeen telex, fax and e-mail 332 section one telex 332 section two business fax 334 section three e-mail 337 section four useful words & expressions 338 section five useful sentences 340 section six exercise 343 chapter eighteen other letter writing 346 section one invitation 346 section two introduction 350 section three letters of appointment 351 section four letters of thanks 352 section five letters of congratulations 353 section six letters of reservation 354 section seven notice and announcement 354 section eight interoffice menos 355 section nine business reports 356 section ten agenda and resolutions 358 section eleven letter of notes 359 section twelve exercises 360 appendix 1 国家和地区分类术语 361 appendix 2 重要传统节庆 364 参考文献 366
