作者：高等教育出版社（蓝色畅想）
页数：211
出版社：高等教育出版社
出版日期：2005
ISBN：9787040174755
电子书格式：PDF
PDF下载地址
内容简介
本书内容涉及商务运作过程的方方面面，反映了当代最新的商务理念和实务，介绍了商务活动中常用的交际手段和交际技巧。
目录
Unit 1 Whats the Business for?
Unit 2 Company OrganizationUnit 3 Establishing Business RelationsUnit 4 Business CommunicationUnit 5 Customer ServiceUnit 6 How to Win over CustomersUnit 7 Human ResourcesUnit 8 Corporate CultureUnit 9 MarketingUnit 10 Product and PriceUnit 11 Business ReportUnit 12 International TradeUnit 13 Technology and ChangeUnit 14 BankingUnit 15 Electronic BusinessUnit 16 Winning StrategiesAppendix Glossary
Unit 2 Company OrganizationUnit 3 Establishing Business RelationsUnit 4 Business CommunicationUnit 5 Customer ServiceUnit 6 How to Win over CustomersUnit 7 Human ResourcesUnit 8 Corporate CultureUnit 9 MarketingUnit 10 Product and PriceUnit 11 Business ReportUnit 12 International TradeUnit 13 Technology and ChangeUnit 14 BankingUnit 15 Electronic BusinessUnit 16 Winning StrategiesAppendix Glossary