作者：张中宁 编著
页数：205
出版社：首都经济贸易大学出版社
出版日期：2012
ISBN：9787563820009
电子书格式：PDF
PDF下载地址
内容简介
《高等院校商务英语专业核心课精品系列教材：商务英语精读（第1册）》对话以两家虚拟的中外企业之间的相互交往并逐步开展业务为主线，内容涉及外企业日常经营、管理、营销和外贸业务操作等方面。
本书特色
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目录
unit 1 introduction to business
section one：businesscommunications
greetings and introductions
section two：text
what is business
section thtee：exercises
section four：biz fueling station
section five：business reading
international business
unit 2 basic operations of business
section one：businesscommunications
accepting an invitation
section two：text
basic operations of business
section three：exercises
section four：biz fueling station
section five：business reading
how to start a small business?
unit 3 history of business development
section one：businesscommunications
declining an invitation
section two：text
early development of business
section throe：exercises
section four：biz fueling station
section five：business reading
brief history of international business
unit 4 current business position of china
section one: business communications
arranging for an airline travel
section two: text
business environment of china
section three: exercises
section four: biz fueling station
section five: business reading
foreign trade volume, surplus hit records
unit 5 fundamentals of international trade
section one: business communications
checking in at an airport
section two: text
reasons for international trade
section three: exercises
section four: biz fueling station
section five: business reading
rationale for international business
unit 6 classical trade theories
section one: business communications
going through the customs
section two: text
the theory of absolute advantage
section three: exercises
section four: biz fueling station
section five: business reading
the theory of comparative advantage
unit 7 new trade theories
section one: business communications
meeting at the airport
section two: text
the competitive advantage of nations
section three: exercises
section four: biz fueling station
section five: business reading
the theory of international investment
unit 8 international financial market
section one: business communications
on the way to the hotel
section two: text
market for currencies
section three: exercises
section four: biz fueling station
section five: business reading
the chinese foreign exchange system
unit 9 international banking
section one: business communications
registration at the hotel
section two: text
history of banking
section three: exercises
section four: biz fueling station
section five: business reading
the world bank
key to exercises
附录一 全国国际商务英语考试（一级）大纲
附录二 全国国际商务英语考试（一级）样题
附录三 全国国际商务英语考试（一级）样题参考答案
附录四 全国国际商务英语考试（一级）样题听力原文