作者：杨晋 主编
页数：273
出版社：天津大学出版社
出版日期：2011
ISBN：9787561841822
电子书格式：PDF
PDF下载地址
内容简介
本书讲授当今信息时代国际商务沟通的理念及其在具体涉外商务信函写作和沟通中的应用。结合典型国际商务和职业场合案例，系统讲解高效商务沟通的方式、技巧和信函写作。课文内容举一反三、实用性强。本书适用于双语教学、英语教学以及有一定英语基础的专业人士自学。
目录
lesson one the principles of effective business
communication
1. express ideas clearly
2. keep the message concise
3. adopt a reader-focused approach
4. get the right tone and style
5. have a good command of english
6. have a good command of business knowledge
new words and phrases
notes
exercises
lesson two selection of media
1. introduction
2. communication media
3. communication etiquette
4. considerations in media selection
communication
1. express ideas clearly
2. keep the message concise
3. adopt a reader-focused approach
4. get the right tone and style
5. have a good command of english
6. have a good command of business knowledge
new words and phrases
notes
exercises
lesson two selection of media
1. introduction
2. communication media
3. communication etiquette
4. considerations in media selection