作者：王春阳，鲍平平，周江主编
页数：357
出版社：大连理工大学出版社
出版日期：2010
ISBN：9787561137796
电子书格式：PDF
PDF下载地址
内容简介
为了便于课堂讲授，《跨文化商务沟通(第2版)》的篇目章节安排维持第一版的设置不变。内容上增加了国际上著名跨文化管理理论的最新学术研究成果，并对不同国别经济的内容和数据进行了更新；修订后在每章“学习目的”后都增加了开篇案例，这样不仅在内容结构上做到开篇、文中及章后大量案例相互配合，而且可以使读者能更好地将理论联系实际，培养多层次、多角度、多元化思考问题的思维习惯，有利于边学习、边分析、边研究。全书由王春阳、鲍平平、周江任主编。
目录
chapter 1 cultural differences and intercultural communication
globalization and intercultural business communication
understanding culture
characteristics of culture
the things culture does
dimensions of culture
concepts about cultural differences and intercultural
communication
communication
principles of communication
the relationship of communication and culture
communication barriers and cultural iceberg
potential problems in intercultural communication
communication competence
chapter 2 universal systems
economic systems
political systems
educational systems
marriage, family and kinship systems
social hierarchies and interaction
chapter 3 cultural values and business cultures
cultural values
attitudes
belief and religion
attribution, perception and communication
diverse cult