作者：瞿杰 主编
页数：202
出版社：南开大学出版社
出版日期：2011
ISBN：9787310036370
电子书格式：PDF
PDF下载地址
内容简介
本书根据展览和会议服务的工作过程编写，针对培养会展专业学生的英语语言能力和职业能力，具有较强的针对性和实用性。全书共十七个单元，分会议和展览会两大模块，内容包括会议和展览会的前期策划、场所选定、宣传营销、接待服务及安全应急等，覆盖行业的方方面面，有利于学习者全面了解会展业。
本书特色
《会展实务英语》(主编瞿杰)根据展览和会议服务的工作过程编写，针对培养会展专业学生的英语语言能力和职业能力，具有较强的针对性和实用性。《会展实务英语》共十七个单元，分会议和展览会两大模块，内容包括会议和展览会的前期策划、场所选定、宣传营销、接待服务及安全应急等，覆盖行业的方方面面，有利于学习者全面了解会展业。
目录
chapter one overview of the convention and exhibition
industry..
chapter two conference planning
chapter three conference venues
chapter four financial administration of conference
chapter five promotion and publicity
chapter six conference registration
chapter seven conference service and management
chapter eight emergency and safety
chapter nine introduction to exhibition industry
chapter ten choice of venues for exhibition
chapter eleven exhibition participation
chapter twelve exhibitors and show managers
chapter thirteen exhibition marketing
chapter fourteen preparation work before an exhibition
chapter fifteen reception at the exhibition hall
industry..
chapter two conference planning
chapter three conference venues
chapter four financial administration of conference
chapter five promotion and publicity
chapter six conference registration
chapter seven conference service and management
chapter eight emergency and safety
chapter nine introduction to exhibition industry
chapter ten choice of venues for exhibition
chapter eleven exhibition participation
chapter twelve exhibitors and show managers
chapter thirteen exhibition marketing
chapter fourteen preparation work before an exhibition
chapter fifteen reception at the exhibition hall