作者：李荣庆
页数：215
出版社：天津大学出版社
出版日期：2011
ISBN：9787561837184
电子书格式：PDF
PDF下载地址
内容简介
本书内容涵盖工商领域产、供、销和对外贸易的各个环节。各单元由解读文本、词汇注释、课文详解、练习题目及辅助阅读短文组成。
目录
unit one the theory of international trade
unit two world trade organization
unit three marketing
unit four marketing mix
unit five promotion activities
unit six brand strategy
unit seven business and managerial ethics
unit eight gender and race in business
unit nine the stocks
unit ten business recession
unit eleven free trade and protectionism
unit twelve intellectual property rights
glossary
unit two world trade organization
unit three marketing
unit four marketing mix
unit five promotion activities
unit six brand strategy
unit seven business and managerial ethics
unit eight gender and race in business
unit nine the stocks
unit ten business recession
unit eleven free trade and protectionism
unit twelve intellectual property rights
glossary
节选
《现代商务英语综合教程(下)》，本教材内容涵盖工商领域产、供、销和对外贸易的各个环节。各单元由精读文本、词汇注释、课文详解、练习题目及辅助阅读短文组成。