作者：叶兴国,谢文怡
页数：320
出版社：上海外语教育出版社
出版日期：2023
ISBN：9787544659697
电子书格式：PDF
PDF下载地址
内容简介
“新世纪商务英语专业本科系列教材（第二版）”按照颁布的《普通高等学校本科外国语言文学类教学质量国家标准》编写修订，对接《商务英语专业教学指南》中的课程设置，全方位覆盖专业核心课程、专业方向课程和实践教学环节，涵盖英语语言技能课程和专业知识课程，全面满足新时期商务英语专业教学需求。
目录
Unit 1 Effective Communication
Part 1 Pre-reading Questions
Part II Extensive Reading
Text A Voice of Courage
Text B Tell Stories to Strengthen Organizational Bonds
Part III Reading Skills
Part IV Supplementary Reading: How to Make the Multicultural
Work Force Work
Part V Test Yourself
Unit 2 Soaring China
Part I Pre-reading Questions
Part II Extensive Reading
Text A Clicks to Brick
Text B E-shopping Frenzy
Part III Reading Skills
Part IV Supplementary Reading: Divergence Seen in Chinese Companies’ Development
Part V Test Yourself
Unit 3 Gender Discrepancy
Part I Pre-reading Questions
Part II Extensive Reading
Text A Home Truths about Working Families
Text B The Weaker Sex
Part III Reading Skills
Part IV Supplementary Reading: Humor Me
Part V Test Yourself
Unit 4 Staff Management
Part I Pre-reading Questions
Part II Extensive Reading
Text A Handle Your Men in the Office
Text B Seven Useful Lessons You Can Learn from a Bad Boss
Part III Reading Skills
Part IV Supplementary Reading: The New International Style of Management
Part V Test Yourself
Unit 5 Consumer Behavior
Part I Pre-reading Questions
Part II Extensive Reading
Text A The Rich Can Learn from the Poor about How to Be Frugal
Text B Here’s How to Crack the Code on Your Customers’ Behavior
Part III Reading Skills
Part IV Supplementary Reading: How Consumers Rewrote the Old Recessionary Rules
Part V Test Yourself
Unit 6 Marriage Issues
Part I Pre-reading Questions
Part II Extensive Reading
Text A Three Views of Marriage
Text B Married, with Money
Part III Reading Skills
Part IV Supplementary Reading: Yours, Mine & Mine
Part V Test Yourself
Unit 7 Corporate Social Responsibility
Part 1 Pre-reading Questions
Part II Extensive Reading
Text A Voice of Courage
Text B Tell Stories to Strengthen Organizational Bonds
Part III Reading Skills
Part IV Supplementary Reading: How to Make the Multicultural
Work Force Work
Part V Test Yourself
Unit 2 Soaring China
Part I Pre-reading Questions
Part II Extensive Reading
Text A Clicks to Brick
Text B E-shopping Frenzy
Part III Reading Skills
Part IV Supplementary Reading: Divergence Seen in Chinese Companies’ Development
Part V Test Yourself
Unit 3 Gender Discrepancy
Part I Pre-reading Questions
Part II Extensive Reading
Text A Home Truths about Working Families
Text B The Weaker Sex
Part III Reading Skills
Part IV Supplementary Reading: Humor Me
Part V Test Yourself
Unit 4 Staff Management
Part I Pre-reading Questions
Part II Extensive Reading
Text A Handle Your Men in the Office
Text B Seven Useful Lessons You Can Learn from a Bad Boss
Part III Reading Skills
Part IV Supplementary Reading: The New International Style of Management
Part V Test Yourself
Unit 5 Consumer Behavior
Part I Pre-reading Questions
Part II Extensive Reading
Text A The Rich Can Learn from the Poor about How to Be Frugal
Text B Here’s How to Crack the Code on Your Customers’ Behavior
Part III Reading Skills
Part IV Supplementary Reading: How Consumers Rewrote the Old Recessionary Rules
Part V Test Yourself
Unit 6 Marriage Issues
Part I Pre-reading Questions
Part II Extensive Reading
Text A Three Views of Marriage
Text B Married, with Money
Part III Reading Skills
Part IV Supplementary Reading: Yours, Mine & Mine
Part V Test Yourself
Unit 7 Corporate Social Responsibility