作者：罗海琳，赵金洪主编
页数：174页
出版社：大连理工大学出版社
出版日期：2023
ISBN：9787568540155
电子书格式：PDF
PDF下载地址
内容简介
本书旨在帮助学习者提升跨境电商英语沟通和交流能力，使其更好地开展跨境电子商务业务。 本书根据教育部出台的《关于组织开展“十四五”职业教育规划教材建设工作的通知》《国家职业教育改革实施方案》《职业教育提质培优行动计划(2020—2023年)》等相关文件精神，围绕深化教学改革和“互联网+职业教育”发展需求，按照“以培养职业能力为核心，以跨境电商职业活动为主线，以项目为主体，通过项目驱动，建立以工作过程为框架的课程结构”的编写思路，紧密围绕店铺描述、产品描述、价格协商、订单管理、付款管理、发货管理、售后服务、客户反馈等跨境电商交易中的基本场景，全面开展听、说、读、写、译等技能训练。
目录
Unit 1 E-shop Description
Part 1 Warming-up
Part 2 Listening
Part 3 Speaking
Part 4 Reading
Part 5 Applied Writing
Part 6 Window on China
Unit 2 Product Description
Part 1 Warming-up
Part 2 Listening
Part 3 Speaking
Part 4 Reading
Part 5 Applied Writing
Part 6 Window on China
Unit 3 Price Negotiation
Part 1 Warming-up
Part 2 Listening
Part 3 Speaking
Part 4 Reading
Part 5 Applied Writing
Part 6 Window on China
Unit 4 Placing an Order
Part 1 Warming-up
Part 2 Listening
Part 3 Speaking
Part 4 Reading
Part 5 Applied Writing
Part 6 Window on China
Unit 5 Payment Management
Part 1 Warming-up
Part 2 Listening
Part 3 Speaking
Part 4 Reading
Part 5 Applied Writing
Part 6 Window on China
Unit 6 Delivery Management
Part 1 Warming-up
Part 2 Listening
Part 3 Speaking
Part 4 Reading
Part 5 Applied Writing
Part 6 Window on China
Unit 7 After-sales Service
Part 1 Warming-up
Part 2 Listening
Part 3 Speaking
Part 4 Reading
Part 5 Applied Writing
Part 6 Window on China
Unit 8 Customer Feedback
Part 1 Warming-up
Part 2 Listening
Part 3 Speaking
Part 4 Reading
Part 5 Applied Writing
Part 6 Window on China
Part 1 Warming-up
Part 2 Listening
Part 3 Speaking
Part 4 Reading
Part 5 Applied Writing
Part 6 Window on China
Unit 2 Product Description
Part 1 Warming-up
Part 2 Listening
Part 3 Speaking
Part 4 Reading
Part 5 Applied Writing
Part 6 Window on China
Unit 3 Price Negotiation
Part 1 Warming-up
Part 2 Listening
Part 3 Speaking
Part 4 Reading
Part 5 Applied Writing
Part 6 Window on China
Unit 4 Placing an Order
Part 1 Warming-up
Part 2 Listening
Part 3 Speaking
Part 4 Reading
Part 5 Applied Writing
Part 6 Window on China
Unit 5 Payment Management
Part 1 Warming-up
Part 2 Listening
Part 3 Speaking
Part 4 Reading
Part 5 Applied Writing
Part 6 Window on China
Unit 6 Delivery Management
Part 1 Warming-up
Part 2 Listening
Part 3 Speaking
Part 4 Reading
Part 5 Applied Writing
Part 6 Window on China
Unit 7 After-sales Service
Part 1 Warming-up
Part 2 Listening
Part 3 Speaking
Part 4 Reading
Part 5 Applied Writing
Part 6 Window on China
Unit 8 Customer Feedback
Part 1 Warming-up
Part 2 Listening
Part 3 Speaking
Part 4 Reading
Part 5 Applied Writing
Part 6 Window on China