作者：何高大总主编
页数：203页
出版社：北京理工大学出版社
出版日期：2021
ISBN：9787576304107
电子书格式：PDF
PDF下载地址
内容简介
本书分为十部分, 主要内容包括: Company Structure、Corporate Culture、Teamwork、Corporate Management、Product Development、Marketing、Advertising、Agency、Investment and Development、E-commerce等。
作者简介
邹幸居，汉族，广东广州人，广州大学课程与教学论（英语教育方向）硕士研究生毕业，副教授、中级翻译，从事商务英语教学工作10年，承担《商务英语函电》、《商务英语单证》、《商务英语谈判》、《 贸易实务》、《 贸易实务与单证》、《商务英文合同与法律》等课程的授课。
目录
Unit 1 Company Structure
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 2 Corporate Culture
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 3 Teamwork
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 4 Corporate Management
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 5 Product Development
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 6 Marketing
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 7 Advertising
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 8 Agency
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 9 Investment and Development
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 10 E-commerce
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 2 Corporate Culture
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 3 Teamwork
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 4 Corporate Management
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 5 Product Development
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 6 Marketing
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 7 Advertising
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 8 Agency
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 9 Investment and Development
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist
Unit 10 E-commerce
Part 1 Introduction
Part 2 Warm-up
Part 3 Let’s talk
Part 4 Let’s speak
Part 5 Let’s watch and play
Part 6 Let’s share
Part 7 Homework
Part 8 Self-assessment checklist