作者：王海文
页数：424
出版社：中国人民大学出版社
出版日期：2022
ISBN：9787300300276
电子书格式：PDF
PDF下载地址
内容简介
本书包括靠前商务的理论基础：从贸易、投资、金融以及靠前生产等方面介绍靠前商务的基本理论。靠前企业的战略与组织：对靠前企业的竞争战略与组织结构，包括战略联盟与并购等进行深入介绍。 靠前企业的运营:从靠前市场营销、供应链管理、靠前人力资源管理、财务管理等方面分析和研究靠前企业在优选运作中的管理问题。 既训练学生经济学、管理学思维与应用能力，又做到深入浅出阐述说明问题，特别是追踪靠前商务发展近期新成果和发展动向，使教材内容编排得当而有新意。
目录
Part 1 International Business Environment
Chapter 1 Giobalization,Regional Economic Integration and International Business
Section 1 Globalization and International Business
Section 2 Regional Economic Integration and International Business
Section 3 The Status and Trend of International Business Development
Chapter 2 The Political and Economic Enviromnent of International Business
Section 1 The Political Environment of International Business
Section 2 The Economic Environment of International Business
Section 3 Differences in the Political and Economic Environments of International Business
Chapter 3 The Legal and Policy Environments of International Business
Section 1 The Legal Environment of International Business
Section 2 The Policy Environment of International Business
Section 3 Differences in the Legal and Policy Environment of International Business
Chapter 4 Cultural Environment of International Business and International Business Environment Analysis
Section 1 Cultural Environment of International Business
Section 2 The Influence of Religious Culture on International Business
Section 3 International Business Environment Analysis
Part 2 Ethics in International Business
Chapter 5 Ethical Issues in International Business
Section 1 Overview of Business Ethics
Section 2 The Development Status,Problems and Challenge of Ethics in International Business
Section 3 Ethical Dilemma of International Business
Chapter 6 The Construction of Ethics in International Business
Section 1 Overview of Ethics in International Business Construction
Section 2 Current Situation and Challenge of the Construction of International Business Ethics
Section 3 Practice of the Construction of International Business Ethics
Part 3 Trade,Investment and Finance in International Business
Chapter 7 Development of International Trade
Section 1 International Trade Theory and Its Application
Section 2 Policies and Barriers of International Trade
Section 3 International Trade Agreements and Multilateral Trading System
Chapter 8 Development of International Direct Investment
Section 1 International Direct Investment and International Enterprise
Section 2 Strategic Decision of International Direct Investment of Enterprises
Section 3 Effects of international Direct Investment on Home Country and Host Country
Chapter 9 Development of International Finance
Section 1 International Monetary System,Exchange Rate Regime and Foreign Exchange Market
Section 2 International Financial Markets
Section 3 International Financial Crisis and Innovation
Part 4 Strategy and Organization of International Enterprise
Chapter 10 International Enterprise Strategy
Section 1 Overview of International Enterprise Strategy
Section 2 Selection of International Enterprise Strategy
Section 3 Transformation of International Enterprise Strategy
Chapter 11 Organization of International Enterprise
Section 1 Overview of Organizational Structure of International Enterprise
Section 2 Selection of the Organizational Structure of International Enterprises
Section 3 Changes in the Organizational Structure of International Enterprise
Chapter 12 The Entry of Target Markets and Strategic Alliance of International Enterprise
Section 1 Selection of Target Market
Chapter 1 Giobalization,Regional Economic Integration and International Business
Section 1 Globalization and International Business
Section 2 Regional Economic Integration and International Business
Section 3 The Status and Trend of International Business Development
Chapter 2 The Political and Economic Enviromnent of International Business
Section 1 The Political Environment of International Business
Section 2 The Economic Environment of International Business
Section 3 Differences in the Political and Economic Environments of International Business
Chapter 3 The Legal and Policy Environments of International Business
Section 1 The Legal Environment of International Business
Section 2 The Policy Environment of International Business
Section 3 Differences in the Legal and Policy Environment of International Business
Chapter 4 Cultural Environment of International Business and International Business Environment Analysis
Section 1 Cultural Environment of International Business
Section 2 The Influence of Religious Culture on International Business
Section 3 International Business Environment Analysis
Part 2 Ethics in International Business
Chapter 5 Ethical Issues in International Business
Section 1 Overview of Business Ethics
Section 2 The Development Status,Problems and Challenge of Ethics in International Business
Section 3 Ethical Dilemma of International Business
Chapter 6 The Construction of Ethics in International Business
Section 1 Overview of Ethics in International Business Construction
Section 2 Current Situation and Challenge of the Construction of International Business Ethics
Section 3 Practice of the Construction of International Business Ethics
Part 3 Trade,Investment and Finance in International Business
Chapter 7 Development of International Trade
Section 1 International Trade Theory and Its Application
Section 2 Policies and Barriers of International Trade
Section 3 International Trade Agreements and Multilateral Trading System
Chapter 8 Development of International Direct Investment
Section 1 International Direct Investment and International Enterprise
Section 2 Strategic Decision of International Direct Investment of Enterprises
Section 3 Effects of international Direct Investment on Home Country and Host Country
Chapter 9 Development of International Finance
Section 1 International Monetary System,Exchange Rate Regime and Foreign Exchange Market
Section 2 International Financial Markets
Section 3 International Financial Crisis and Innovation
Part 4 Strategy and Organization of International Enterprise
Chapter 10 International Enterprise Strategy
Section 1 Overview of International Enterprise Strategy
Section 2 Selection of International Enterprise Strategy
Section 3 Transformation of International Enterprise Strategy
Chapter 11 Organization of International Enterprise
Section 1 Overview of Organizational Structure of International Enterprise
Section 2 Selection of the Organizational Structure of International Enterprises
Section 3 Changes in the Organizational Structure of International Enterprise
Chapter 12 The Entry of Target Markets and Strategic Alliance of International Enterprise
Section 1 Selection of Target Market