作者：侠名
页数：131
出版社：哈尔滨工程大学出版社
出版日期：2009
ISBN：9787811333756
电子书格式：PDF
PDF下载地址
内容简介
全书分为两部分。第一部分为基础知识部分，从客观思想的演变、组织环境、企业营销和国际贸易等方面进行的阐述。第二部分为实务部分，以外经贸过程为线索，分别介绍了外贸函电的写作要求、函电的类型及商务合同的具体内容商讨等。
目录
Unit Ⅰ Basis Section Chapter 1 Management Thought and Functions Part Ⅰ The Development of Management Thought Part Ⅱ The Four Management Functions Part Ⅲ Types of Managers and Managerial Roles Chapter 2 The Enterprise Environment Part Ⅰ The Competitive Environment Part Ⅱ The External Environment Part Ⅲ Task Environment Chapter 3 The Enterprise Resources Part Ⅰ Human Resource Management Part Ⅱ Financial Management Part Ⅲ Knowledge Economy Chapter 4 Marketing Part Ⅰ What is Marketing Part Ⅱ The Marketing Mix Part Ⅲ Promotional Mix Chapter 5 International Trade Part Ⅰ The Development and Forms of International Trade Part Ⅱ The Advantages of International Trade Part Ⅲ World Trade Organization Chapter 6 The Changes of Trade Part Ⅰ Changes in the Patterns of International Trade Part Ⅱ Electronic Commerce Part Ⅲ EFTPOS Unit Ⅱ Application Section Chapter 1 Business Letter Writing Chapter 2 Establishment of Business Relations Chapter 3 Offer, Counter-offer and Acceptance Chapter 4 Methods of Payment Chapter 5 Packing and Shipment Chapter 6 Insurance Appendix Contracts