作者：郑蔚康
页数：244页
出版社：安徽大学出版社
出版日期：2020
ISBN：9787566420305
电子书格式：PDF
PDF下载地址
内容简介
《商务英语阅读（下册）》依据《商英国标》，结合商务英语专业教学大纲要求，以“商务 英语”模式编写，着重夯实学生的语言基本功，兼顾商务知识和人文素养同步提升。《商务英语阅读（下册）》分上下两册，每册12个单元，每单元两篇阅读文章（Text A和Text B）。主题涵盖互联网、广告、电子商务、媒体、品牌建设、企业文化、一带一路等诸多商务活动领域；每单元包含Text A和Text B两篇阅读材料，一篇侧重精读，一篇侧重课后泛读；每篇阅读材料后配以相关术语、重要理论及相应的练习。《商务英语阅读（下册）》适用于高等学校商务英语专业和英语专业（商务方向）的本科学生，也可供商务人士及广大商务英语爱好者参考阅读。
作者简介
郑蔚康，副教授，合肥师范学院商务英语系主任。主要研究方向：商务英语、语言、文化软实力和国际政治。出版学术专著一部；在国内外核心学术刊物上发表学术期刊论文数十篇；主持和参加国家社科项目、省厅重点项目、校级项目等数项，并取得一系列科研成果。
本书特色
☆秉持“英语+商务”的理念，助力培养复合应用型外语人才
☆选材新颖，突出商务情景与任务融合、“全球化”“本土化”相结合
☆循序渐进，轻松掌握商务语汇及知识
☆易学易教，强化商务素材的真实生动性
☆学考融合，对接BEC、专四、专八考试
☆巧妙设计问题，培养学生思辨能力
☆练习设计注重学生参与性和互动性
☆贯穿职业能力要求，活动设计体现职业性与实用性
☆宣传中国文化，讲好中国故事，同时汲取外国文化的精髓
目录
Unit l Job Hunting
TlextA
Better Salar y＆ Benefits：Key Reasons Employees Leave a Job
Tlext B
Playing to Your Strengths
Umt 2 Career Plan
Text A
Developing Your Career Plan
Tlext B
How to Reach Your Career Goals and objectives
Unit 3 Human Re s ourc e Management
Text A
What Is Human Resource
Text B
How to Put Employees First ＆ Build a Positive Company Culture
Unit 4 Tourism：Brief Introduction
Text A
The JmpactS of Tou rjsm Jndustry on Host Communjfy
Text B
The Role of Tourism in Economic DeveIopmenf
Unit 5 China’s outbound Tourism
Text A
The Future of Chinese Travel(1)
Text B
The Fufure of Chjnese Travel(2)
Unit 6 Hotel Business
Text A
The Traditional Hotel Industry
Text B
KeY Performance Metrics for Every HoteI
Unit 7 Business Relations
Text A
Customer Satisfaction：Differentiate Yourself from the Competition
Text B
Eight Ways to Motivate YourTeam
Unit 8 Business Travel
Text A
Minding Your Global Manners
Text B
How to Plan Y0ur Business Travel
Unit 9 Business Negotiations
Text A
What Is a Win-win Negotiation
Text B
Improving Negotiation Skills：Rules for Master Negotiators
Unit 10 Intelligent Manufacturing
Text A
Coca-Cola Is Using AI to Stay at the Top of the Soft Drinks Market
Text B
How 3D Printing Could Break into the Building Industry
Unit l1 Intelligent Industry
Text A
A Rising New“Species”
Text B
Green BelI
Unit 1 2 New Economy
Text A
Smarter and Healthier–Technology.powered
Medical Treatment Brings New Prospects to Healthcare System
Tlext B
Mukesh Ambani Wants to Be India’s First Internet Tycoon
TlextA
Better Salar y＆ Benefits：Key Reasons Employees Leave a Job
Tlext B
Playing to Your Strengths
Umt 2 Career Plan
Text A
Developing Your Career Plan
Tlext B
How to Reach Your Career Goals and objectives
Unit 3 Human Re s ourc e Management
Text A
What Is Human Resource
Text B
How to Put Employees First ＆ Build a Positive Company Culture
Unit 4 Tourism：Brief Introduction
Text A
The JmpactS of Tou rjsm Jndustry on Host Communjfy
Text B
The Role of Tourism in Economic DeveIopmenf
Unit 5 China’s outbound Tourism
Text A
The Future of Chinese Travel(1)
Text B
The Fufure of Chjnese Travel(2)
Unit 6 Hotel Business
Text A
The Traditional Hotel Industry
Text B
KeY Performance Metrics for Every HoteI
Unit 7 Business Relations
Text A
Customer Satisfaction：Differentiate Yourself from the Competition
Text B
Eight Ways to Motivate YourTeam
Unit 8 Business Travel
Text A
Minding Your Global Manners
Text B
How to Plan Y0ur Business Travel
Unit 9 Business Negotiations
Text A
What Is a Win-win Negotiation
Text B
Improving Negotiation Skills：Rules for Master Negotiators
Unit 10 Intelligent Manufacturing
Text A
Coca-Cola Is Using AI to Stay at the Top of the Soft Drinks Market
Text B
How 3D Printing Could Break into the Building Industry
Unit l1 Intelligent Industry
Text A
A Rising New“Species”
Text B
Green BelI
Unit 1 2 New Economy
Text A
Smarter and Healthier–Technology.powered
Medical Treatment Brings New Prospects to Healthcare System
Tlext B
Mukesh Ambani Wants to Be India’s First Internet Tycoon