作者：袁奇主编
页数：263页
出版社：北京理工大学出版社
出版日期：2012
ISBN：9787564065287
电子书格式：PDF
PDF下载地址
内容简介
本书旨在让学生置身于实际的商务情境, 通过学习商务基础理论和知识, 直接进行商务实践的训练。该书共分为15个单元, 每单元设置一个主题, 以基本的商业行为为主线, 从企业的开始创建到经验管理, 系统地培养学习者对各种商业情境的认识和理解, 训练其从相关商务活动的基本能力。
目录
Unit 1 Business Environment
Unit 2 Entrepreneurship
Unit 3 Discovering Business Opportunities
Unit 4 Establishment of a Business
Unit 5 Organizational Structure
Unit 6 Recruiting and Training Employees
Unit 7 Employee Motivation
Unit 8 Corporate Culture
Unit 9 Production and Product
Unit 10 Marketing
Unit 11 Financial Management
Unit 12 Financing
Unit 13 Corporate Social Responsibility
Unit 14 Going to the International Market
Unit 15 E-business
Unit 2 Entrepreneurship
Unit 3 Discovering Business Opportunities
Unit 4 Establishment of a Business
Unit 5 Organizational Structure
Unit 6 Recruiting and Training Employees
Unit 7 Employee Motivation
Unit 8 Corporate Culture
Unit 9 Production and Product
Unit 10 Marketing
Unit 11 Financial Management
Unit 12 Financing
Unit 13 Corporate Social Responsibility
Unit 14 Going to the International Market
Unit 15 E-business