作者：王文捷、苏琦
页数：126页
出版社：重庆大学出版社
出版日期：2019
ISBN：9787568919005
电子书格式：PDF
PDF下载地址
内容简介
本书为商务英语专业系列教材听力教程第4册。全书共15个单元，包括Starting a business，Research & Development，Advertisement & Marketing，Customer Service，Risk Control，Recruitment ，Staff Training & Development，Ethical Management，Corporate Image，Corporate Social Responsibility，Outsourcing & Offshoring ，Merger & Acquisition ，Intercultural Difference，Intellectual Property Rights，Global Economic Prospects。
目录
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 How Companies Recruit?
Task 2 Employment Opportunities for Graduates
Task 3 The 7 C’s
Part Ⅳ Research After Class
Evaluation Test
Unit 2 Staff Training and Development
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 Job Orientation
Task 2 Partnership and Team Building
Task 3 Time to Move On?
Part Ⅳ Research After Class
Unit 3 Customer Satisfaction
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 How to Satisfy a Customer
Task 2 Customer Satisfaction Is Public Relations
Task 3 Satisfaction Service Delivery
Part Ⅳ Research After Class
Evaluation Test
Unit 4 E-business and Privacy Protection
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 The Development of E-business
Task 2 Data Protection and Online Privacy
Task 3 The Difference Between Amazon and Alibaba’s Business Models
Part Ⅳ Research After Class
Evaluation Test
Unit 5 Research and Development
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 What Is Research and Development （ R&D） in Business Field?
……
Unit 6 Outsourcing and Offshoring
Unit 7 Mergers and Acquisitions （M&A）
Unit 8 Intellectual Property Rights
Unit 9 Corporate Culture and Ethics
Unit 10 Cross-cultural Differences
Unit 11 Global Economic Prospects
Unit 12 Review